Ecommerce Design Trends for 2015 to Grow Up Your Online Shop
Posted: Jul 02, 2015
It’s no secret that ecommerce is one of the fastest growing industries in the world. In the developed world such as the Americas, people have already adopted to social, mobile and online shopping. In the emerging markets too, people are now making a pilgrimage to online shopping. New companies are being formed from scratch to offer online shopping platforms. On the other hand, existing brick and mortar businesses are creating online stores to boost their sales. The beauty of online based companies is that they take less amount of capital to start with. For instance, you don’t need to have a real building to start out an ecommerce business. In this article, I explain a few trends that will shape 2015 in the ecommerce web design.Shift to mobile
Mobile is the key trend that has changed the world. All online based businesses are trying to win the people who use mobile devices. By mobile devices, I refer to smart phone, tablets, and phablets. Today, millions of people have these devices and winning them can play to your advantage. To enter the mobile landscape, you need to have a good mobile ready website where people don’t need to pinch and zoom. In fact, recently, Google placed a focus on mobile websites to increase the rankings of websites. As a result, websites that are not mobile friendly rank lower in the search engines. Secondly, you need to have a good application which people can download and make purchases from. The app needs to be a really good one. Failure to get good ecommerce web developers will make the application receive unfavourable rankings in the app store. This is not recommended.Image and content focused websites
Another key shift is on the quality of the websites that are being published today. I have noted that most of the ecommerce websites I use today have focused on images and content. The two are very important because of the marketing aspect. In terms of content, companies have now recognized the value of the content that they use in their websites. The content, if used in the best way can lead to significant conversions. For instance, I believe you are aware that Google and all the major search engines use content to improve the search rankings. Therefore, I believe that 2015 will see a lot of content in the websites.Payment gateways and security
Ecommerce Web Developers realize that security and online safety is very important. In addition, new ecommerce gateways are being developed and Apple pay is the most famous one. To integrate these payment services in an efficient manner is becoming a major focus of the ecommerce web design. In the last few months, we have seen increased activity in the cyberspace world where companies have increased and this is sending shockwaves to the ecommerce community. Developers are therefore putting more emphasis on security to ensure that the shoppers are safe.
Another trend that will continue to grow is that of using ecommerce design software such as Shopify and Amazon webstore. The secret to making it in the fast changing ecommerce space is investing in a good developer who has the skills, expertise and experience in the sector.
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