How Much Brand Exposure Can I Expect From Custom Promotional Bags?

When choosing promotional bags, it is important to consider whether they’re worth the investment or not. One way to achieve this is to estimate how many brand impressions you’ll get (in other words, how many times the item will be seen) and how much you’ll be spending each time this occurs. Whilst this sounds like a lot of work, it is vital for ensuring that you don’t waste your hard earned cash.

So, how much brand exposure can I expect?

In short, a lot! Studies undertaken by the Advertising Specialty Institute (ASI) have found that bags get more impressions than any other type of promotional item. They actually estimate that they get an average of 5,983 brand impressions each throughout their lifetime. Of course, the amount of exposure that your item gets will depend on a number of factors – if it’s ugly, for example, it’s unlikely to be used very often but if it’s stylish, it will be used all the time.

Do my clients actually want reusable bags?

When trying to determine whether promotional bags Australia are the right choice for your business, you really need to take your clients’ preferences into account. And the best way to figure out what their preferences are is to simply ask them – why not conduct an impromptu survey when clients make a purchase or make contact with your team? There are a number of questions that you should consider asking, including:

"If you were to receive a reusable bag, how likely would you be to use it in the future? Would you use it for something other than the purpose it was originally given to you for?"

• "Do you currently use reusable bags for purchases made at other stores?"
• "Can you think of any reasons why you might not want to use a bag that has our logo or marketing message on it?"
• "Would you be more likely to use the bag if it came in certain colours or styles? If so, what would they be?"
• "Would you be willing to purchase a reusable bag?"

How can I increase the number of impressions?

In order to increase the number of brand impressions that you receive for each bag, you will need to know the reasons that people hang onto them in the first place. The number one reason is usefulness (according to about 88% of people) followed by attractiveness (29%) and enjoyment (15%). We have provided a few tips that we hope will increase the likelihood of clients keeping and reusing your promotional bags in Melbourne:

• Usefulness – Ensure that you have chosen a high quality product that will not wear out too quickly. You might also like to consider extra features that will improve its usefulness, such as detachable speakers and secure compartments (to keep your keys or purse).
• Attractiveness – Employ a professional graphic designer to create the artwork for your bags, don’t try to come up with something on your own (unless you have experience). You should also choose a product that has a bit of style, rather than one that is pretty plain.
• Enjoyment – To improve the enjoyment of your clients, we recommend choosing colours that are bright and happy or even rich jewel tones. We also recommend using two or three colours that complement each other well as opposed to a single colour, which can be boring.

Hi I am a blogger based in melbourne australia.