Factors affecting Whey Protein Market

Whey protein is a mixture of globular proteins isolated from whey, the liquid material created as a by-product of cheese production. It is a 5 percent solution of lactose in water, with some minerals and lactalbumin. The whey protein present in different quantity in different source of milk i.e. protein in cow milk is 20% whey protein and 80% casein whereas the protein in human milk is 60% whey and 40% casein. The manufacturers supply the whey protein for the dietary supplement, as an alternative to milk for lactose intolerance, improving athletic performance, reversing weight loss, for replacing or supplementing milk based infant formulas.

The key drivers of whey protein market are raising global demand for dairy ingredients/ alternatives, growing nutritional industry and its functional advantages. Advancement in the technology of whey processing and investments in R&D centers of the manufacturing companies are other driving factors. Increasing popularity of whey protein among youngsters of the Asian countries is forming a major market in Asia pacific. Whey protein is popular as a healthy ingredient, particularly in sports, medical nutrition, infant nutrition, and weight management. These are the factors driving in the developing economy. Increasing disposable income in developing countries like India, China, and Vietnam triggers the growth rate of whey protein ingredient market. The benefits of whey protein in terms of nutrition and versatility, as well as the technical advances in micro- and ultra filtration that have improved quality and availability, have combined to increase the market significantly in recent years.

In developed countries increasing number of health clubs and fitness centers constitutes major driving force for whey protein ingredient market. North America is the largest protein market because of the increasing population of athletes, sportsman and rising demand for high end health protein drink.

The major constraints lies in the market are undefined regulatory guidelines, high cost of processing and safety concerns when use is not regulated. The regulatory bodies like USDA, FDA have not yet defined properly about its limit to use as an ingredient in processed health drink or infant drinks. People are quite skeptic to use as there is no proper guidelines or regulations. The process of protein extraction is highly sophisticated as it is produced as a byproduct during cheese production process. The raw material cost depends on various other resources, which therefore create real time problem for the industry. In developed countries like USA, UK the regulatory

Whey protein is a source of high quality protein, which is forming a new and a prospective market. The people are becoming more health conscious and spending more on beverages containing high quality protein, which again add growth to whey protein market. Even the physicians and the fitness centre’s trainers are advising to consume whey protein in order to maintain fitness and regain muscle strength. The whey protein is also consumed in personal healthcare products. The increasing trend of health care products increases the consumption of whey protein as an ingredient further enhance its market opportunity. Again North America followed by Europe, Asia-Pacific, and South America are the upcoming prospective market which consume whey protein in the production of personal care products.

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