Usage of Whey protein market

Whey protein is a mixture of globular proteins isolated from whey, the liquid material created as a by-product of cheese production. It contains high protein, lactose, and mineral and thus performs a number of technical functions in food products. Due to its high functionality properties, its demand is very high in important industries like infant food, beverage, nutraceuticals, pharmaceuticals and special dietary, etc. As its application is much diversified, so it is mainly segregated into three main segments are functional foods, functional beverages and dietary supplements. It has also reflect its therapeutic effect on a number of clinical trials, which have successfully been performed using whey in the treatment of cancer, HIV, hepatitis B, cardiovascular disease, osteoporosis, and as an antimicrobial agent.

Functional food segment is increasing in most parts of the world because of its health benefits. The biological components of whey, including lactoferrin, betalactoglobulin, alpha-lactalbumin, glycomacropeptide, and immunoglobulin, demonstrate a range of immune-enhancing properties. These functional properties of whey protein permit it to use as ingredient in functional food industries. Europe and North America are matured market of functional food. Gradually Asia-Pacific, Latin America and Africa are some emerging market because of high disposable income among population of middle class. Increasing consumptions of bakery products and beverages boost the whey protein market. Japan has grabbed major chunk of Asia-Pacific functional food market and boost the whey protein requirement in market. Again health consciousnesses among developing countries increase functional foods consumptions which results in demand of whey protein.

Functional beverages belonged to a category that is non-alcoholic and includes in its formulation ingredients such as herbs, vitamins, minerals, amino acids or additional raw fruit or vegetables. Energy drinks, sports drinks & Nutraceuticals drinks are the major segments accounting for the global functional beverages. The major ingredients used are vitamins, amino acids and omega-3 which taste bitter but are best for health. North America and Europe are the matured and accounts the largest market in global functional beverages. Asia-Pacific shows a high and fastest growing market trend, which demands more beverages that is directly proportional to increase consumption of whey protein in functional beverages. North America is top consumer of these drinks out of which U.S. is the major contributor due to its easy food habits and busy lifestyle. Europe is the largest market for its nutraceuticals drinks due to consumer awareness about pro-health food.

Dietary supplement market consumes the largest share of global whey protein. North America and USA are the matured market, where people are more health conscious. Due to sophisticated technology and advancements in based protein products, the consumption of whey protein increases in various innovative forms of dietary products. In the developing countries the market is fast growing mainly in China, India, Japan and etc. Japan consumes the largest segment of Asian whey protein market in order to provide dietary supplement to its senior citizen.

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