Nutraceuticals: The Gen-Z Solution For A Nutritional Diet

Balanced diet is something every one of us learnt about during our schooling. So how many of us find time to fulfill the so-called nutritional requirement of our 24x7 functioning system? It might be easy to say that an apple a day keeps the doctor away! But the busy lifestyles and working environment made it difficult to spare some time for even an apple. The solution? Supplement diet.

GROWING CRAZE FOR NUTRITIONAL FOODS

The demand for nutritional food has grown quite exponential in the developed nations such as the United States of America. This is clearly observed from the increasing natural food based stores in the region, which had expanded beyond the academic and professional communities. Baby boomers concerned about feeling and looking good are still the industry’s bread and butter. This trend of increasing store is a direct correlation to the increasing demand for nutritional foods from the public.

NO TIME FOR CHOCOLATE BUT GOTTA TAKE MY TABLET!!

Having sprouts during teatime or appeasing the hunger with whole-grain bars, what not did we try to meet our nutritional requirements? No offense to quote than 5 in every 10 individuals are trying their best to provide their body with required nutrients but fail in catering to the desired quantitates. Snack bars, fruits and pulses have become the inseparable portions of our daily routine, however, the amount of end nutrients reaching our system is negligible. Though people don’t cater enough time for feeding due to their busy lifestyles, they at least make it a mandate to take their daily medication fearing the long-term chronic conditions. Exploiting this human tendency and providing the required minerals and vitamins through non-pharmaceutical natural medication is something that many health aware populations are considering and this is what nutraceuticals are all about.

CURRENT SCENARIO!

A recent study on the global nutraceutical market by Mordor Intelligence showed that the market registered revenue $250 billion in 2014 and is expected to reach $385 billion by 2020 at a compound annual growth rate of 7.5%. According to this report, the future scope for the nutraceutical product companies and pharmaceuticals is in developing the customized nutrients market which maps the individuals genetic and lifestyle changes to his nutrient status which helps in developing customized functional goods and beverages based on the genetic segment. Pharmaceuticals see a lower R&D and regulatory burdens lower in their nutraceutical segment when compared to their prescription and OTC drugs.

WOULD THE DEMAND FOR NUTRITIONAL DIETS DRIVE THE NUTRACEUTICAL MARKET?

Of course! If fish has enough Omega-3, it doesn’t mean that a person will consume fish during every meal and for every day of the year. He for sure, will opt for a supplement of Omega-3. The same goes with multivitamin tablets. Technically speaking, the demand for nutritional diet is a sure shot driver for the nutraceutical market, as this awareness regarding complete nutrition will create a demand from the consumers for the corresponding supplements, which can be offered by the nutraceutical industry.

Extensive research yielded a wide range of natural active ingredients, which find their extensive employment in the nutraceutical industry acting as a further push-up for the market. Further claims like antioxidants benefitting Alzheimer’s disease patients, Echinacea preparations as effective as Tamiflu and fish oil addressing metabolic issues further raised the popularity for Nutraceuticals driving it towards an exponential growth over the coming decade.

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