Europe, the largest market for frozen bakery additive

The frozen bakery additive market is projected to grow at a CAGR of 6.9% during the forecasted period of 2014 to 2020 with a value of $ 1.7 billion.The market is quite promising with its increasing demand and the needs of the consumer is not going to end. The end for this market is not near because of the growing busy lifestyle, adeption of the western culture, growing economy, increasing demand for convenience food and disposable income. These all aspects contribute to its growth and the demand or rather need of the consumer is not going to stop. Consumers are getting more adaptive to the easy lifestyle as they are loaded with work and responsibilities and donot have energy to come back home and cook. This attitude of the consumer is leading to the rise in the market and demand is growing at a faster pace.

Europe forms the largest segment of the frozen bakery additives market. North-America is the second largest market followed by Asia-Pacific. This market is dominated by Europe and is estimated to grow at a CAGR of 6.5% during the forecasted period of 2014 to 2020. The market is also flourishing not only developed countires but also in the developing countries. Asia-Pacific, Latin America and Eastern Europe countries are those developing countries. Asia-Pacific is projected to witness the fastest growth of 7.3% during the forecasted period of 2014 to 2020. This growth is due to many reasons out of which one is the demographic changes. The region is seeing the increased requirement for ready to eat foods.

The BRIC nations are restrained by the underdeveloped technological advancements in the manufacturing process. Inspite of technological anomalies, the consumer demand is rising for the local products when compared to the premium priced imports from developed markets.Asian & Latin America are the markets with potential drivers and the manufacturers are well aware of the emerging market.The growth is attributed to the growing demand for healthy and nutritious in the processed food industry especially the frozen bakery food.

Middle East & Africa are also the emerging countries that are giving raise to the demand of frozen bakery additives. These additives helps the product to live longer and adds attraction to the product. The countries giving rise to these products is only due to the increasing comfort level of the consumer. The more work load, the more they are into easy, ready to eat foods, which is also convenience food and its very convenient for them. The market has been on a higher growth trajectory for the last few years and with the given statistics and drivers, it will continue to grow further even more. It has a diverse product portfolio.

Hence the increasing comforting lifestyle will keep giving boost to the industry and consumers adepting to the western culture, will give rise to the frozen bakery additive market during the forecasted period of 2014-2020.

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