Awareness and Affluence Driving the Market for Turf & Ornamental Input

Turf and ornamental plants are a need of modern day life where we want to see beauty everywhere. Basically beautiful and appealing landscapes that can provide with a better place to relax and play is what turfs and ornamental plants provide us. The increasing affluence of life, life style changes and increasing urban population are the major factors for which demand for the turf and ornamental sector keeps growing. While the sector is growing, there comes the need of proper upkeep of the same. So the need for proper management and upkeep of turf and ornamental has given rise to a growing and expanding chemicals inputs market specific to the sector. The inputs market discussed in the report involves provision and sale of different types of turf and ornamental grasses and modern scientific synthetic chemical inputs like pesticides, fertilizers and plant growth regulators (PGR). These products act essentially in plant health management and better upkeep of the grasses increasing their appeal when used. The Global Turf & Ornamental Input Market is slated to grow at the CAGR of 4.2% during the forecast period of 2015-2020.

The demand for the sector predominantly started in western affluent countries like USA where people have more disposable income in their hand. With more money in hand, people tend to obviously look at the luxury part of life creating a desire for lavish housing and surrounding. Colorful gardens and big lawns for the kids to play; all these needs created a growing market for turf and ornamentals input market.

Integrated Pest Management approach for agrochemicals usage is driving the market currently as it handles every application of products in a manageable level that manage the turf pest infestation without leaving residues which may interrupt the playability of fields. Careful monitoring and judicious application are the reasons why IPM practices help increasing inputs consumption.

Though turfs and ornamentals become fundamental to play areas, sports fields, and golf courses as well as the lawn care, high cost is involved for installation and frequent maintenance. Seasonality factor adds up the woes during peak growing months and summers. Usages of pesticides while dealing with urban landscapes come under high scrutiny pertaining to their effect on environment and released toxicity level. The stringent regulatory environment makes it more difficult for the chemicals input industry to grow. So these factors may hinder the growth of the industry and is needed to be taken care of.

There is more to it when we are discussing about the beautiful turfs and ornamentals. Other than the aesthetic appeal, the grasses fit into many areas and serve different purposes, say it from defining the edge of a planting bed to filling in large empty spaces in the landscape to water and soil conservation. So it always serves more than we desire! Greater farmer awareness on the usages of proper inputs and the necessity it creates for landscape managers would continue to drive the market in the coming years. The outlook for the turf and ornamental input industry is largely positive, with growth expected to pick up relative to the past 5 years.

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