‘Good Enough’ Email security is not really good enough

Email is yet the most favored and prevalent tool used by the cyber fugitives to deploy their widespread of threats. The cloud based productivity solutions like Microsoft 365 and Google are transforming the way IT teams are delivering the services and apps to users. Analysts have estimated that 60% of the office productivity systems will be deployed through cloud. This calls for an increased need in the adoption of security for these email applications. Google, Microsoft and other cloud email providers are on a stand that their email offerings include free data loss prevention and anti-malware features. Despite of inbuilt security functions, the cybercriminals are getting an opportunity for the targeted attacks. This implies that cloud based mailboxes are lacking the additional security capabilities for securing their emails and applications.

The average total cost of a breach is estimated at $3.5 million. One in 245 emails have a disgraceful malware attack and the target attacks have doubled in volume in large organizations over couple of years. The nature of these attacks is changing and these advanced malware programs with traditional combat tools have proved ineffective which are designed for traditional threats. So there is a need for advanced cloud email security for enhanced encryption techniques involving filtering of URL links, attachments and data loss protection.

The leading cloud email security providers like Symantec, Websense, Cisco, Barracuda, Panda security, McAfee and others are quick in deciphering security gaps with intelligent real-time protection against target attacks. Analysts at Mordor Intelligence estimate a$1.41 billion Cloud Email Security software market by 2020.

While email threats continue to grow and evolve, organizations are demanding more from their IT teams more protection, more efficiency and more flexibility. To meet these demands, IT teams need more flexibility to architect solutions that address these business imperatives. There are three broad categories of email security on the basis of deployment and flexibility.

-First, there are customers that want to improve operational efficiency by outsourcing the problem of spam through the use of cloud or software-as-a-service solution.

• The second includes customers that want to maintain maximum control of sensitive outbound information through the deployment of on-premises email security infrastructure.
• The third category encompasses customers that want to use a hybrid which includes use of cloud solutions for efficiency while still maintaining the benefits of an on-premises appliance-based deployment.

The Cloud-based security is an optimal solution for midsize enterprises with SMBs more and more moving to cloud environment to save upon the initial investments and longer setup time. As with all outsourcing activities, cloud-based security has an inherent risk because organizations using this delivery model have to rely on and trust a third-party provider to maintain the level of service stipulated in the contract. Many variables could affect the level of service, such as interruptions due to technical issues or financial bankruptcy. So, a serious failure of one or more well-known, cloud-based security providers could damage organizations' confidence in cloud-based security as a whole. As a result, they may revert to on-premises equipment, affecting growth in the cloud-based market.

The Global Cloud Email Security market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 7% during the forecasted period 2014-2019. The report provides an in-depth analysis of the cloud Email security market across different industry verticals and regions. The Cloud Email security market is segmented across the Geographical regions namely North America, Europe, Asia Pacific and Rest of World. The North American Market continue to dominate the market with 44% of the market share and further the US market plays a vital role in generating revenues by contributing more than 60% to the total revenue generated by the North American region.

The vertical segment includes various industries such as Telecom and Information Technology, Banking and Financial Services, Oil and Gas, Manufacturing, Healthcare, Local/Central Government, Travel and Transport, Retail, Entertainment and Media and Other Industries.

Cloud Email security market is competitive and diversified market with key major players such as Cisco, McAfee, Trend Micro, Panda Security, Websense, Mimecast, Barracuda Networks, Proofpoint, Appriver, Google, Symantec, Microsoft, Fortinet, Webroot, Watchguard, Sophos, Dell, Silversky, Clearswift and Trustwave.

SaiKiran Kadam is an Analyst working with Mordor Intelligence, a market research consulting firm which specializes in Market Research Consulting, Market Research Reports, Market Sizing Reports, Industry Research Reports.