Cost-Effective Cloud email security for SMBs

Cybercriminals are zeroing in on the small and medium businesses (SMBs), as they lack sophisticated IT infrastructure and are prone for easier target. The cloud email security providers are offering customized Software-as-a-Service (SaaS) suites for SMBs making it more affordable and scalable. With a single cloud based solution for SMBs including web security, email security, encryption, mobile security and integrated solutions for desktop, there is no cost of hardware and software purchase involved and also for installation and maintenance.

The cloud email security subscription involved lower cost of ownership with a comprehensive coverage in a single point solution. The instinctive and simple management framework developed for SMBs who do not possess IT professionals for managing complex security configurations. The startups have started to dominate the security market for SMBs using the public cloud. Only 41% of the organizations are investigating the data that is moved to the cloud. Despite SMBs relying on the cloud security providers, need to secure their sensitive data by identifying the type of data leaving for cloud and the where it is getting stored.

The cloud email security investigates the full content of email before delivering it to recipient to protect the victim from spyware, malware and other phishing attacks. The customized solution for SMBs is aimed at to provide on-guard security, quicker deployment, lower ownership cost, integrated web security and security for remote mobile users into a single bundled solution. The cloud email security software is a $1.41 billion market worldwide. Many cloud security providers such as McAfee, Zscaler, Symantec, AVG, Microsoft, Checkpoint, Websense and others are targeting SMBs, for whom moving to cloud security services have been customized and made affordable.

While email threats continue to grow and evolve, organizations are demanding more from their IT teams more protection, more efficiency and more flexibility. To meet these demands, IT teams need more flexibility to architect solutions that address these business imperatives. There are three broad categories of email security on the basis of deployment and flexibility.

-First, there are customers that want to improve operational efficiency by outsourcing the problem of spam through the use of cloud or software-as-a-service solution.

• The second includes customers that want to maintain maximum control of sensitive outbound information through the deployment of on-premises email security infrastructure.
• The third category encompasses customers that want to use a hybrid which includes use of cloud solutions for efficiency while still maintaining the benefits of an on-premises appliance-based deployment.

The Cloud-based security is an optimal solution for midsize enterprises with SMBs more and more moving to cloud environment to save upon the initial investments and longer setup time. As with all outsourcing activities, cloud-based security has an inherent risk because organizations using this delivery model have to rely on and trust a third-party provider to maintain the level of service stipulated in the contract. Many variables could affect the level of service, such as interruptions due to technical issues or financial bankruptcy. So, a serious failure of one or more well-known, cloud-based security providers could damage organizations' confidence in cloud-based security as a whole. As a result, they may revert to on-premises equipment, affecting growth in the cloud-based market.

The Global Cloud Email Security market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 7% during the forecasted period 2014-2019. The report provides an in-depth analysis of the cloud Email security market across different industry verticals and regions. The Cloud Email security market is segmented across the Geographical regions namely North America, Europe, Asia Pacific and Rest of World. The North American Market continue to dominate the market with 44% of the market share and further the US market plays a vital role in generating revenues by contributing more than 60% to the total revenue generated by the North American region.

The vertical segment includes various industries such as Telecom and Information Technology, Banking and Financial Services, Oil and Gas, Manufacturing, Healthcare, Local/Central Government, Travel and Transport, Retail, Entertainment and Media and Other Industries.

Cloud Email security market is competitive and diversified market with key major players such as Cisco, McAfee, Trend Micro, Panda Security, Websense, Mimecast, Barracuda Networks, Proofpoint, Appriver, Google, Symantec, Microsoft, Fortinet, Webroot, Watchguard, Sophos, Dell, Silversky, Clearswift and Trustwave.

SaiKiran Kadam is an Analyst working with Mordor Intelligence, a market research consulting firm which specializes in Market Research Consulting, Market Research Reports, Market Sizing Reports, Industry Research Reports.