Animated Marketing Videos: Bring Traffic to Your Website

As demand for fresh, informative, and innovative web content grows, business and website owners need to respond with brand new ways to market their products and services. Because consumers nowadays are after cutting edge web content that informs, entertains and inspires, more businesses are investing in animated marketing videos, which deliver all these and so much more.

Online video is now an essential part of consumers' daily lives. YouTube alone receives as many as 1 billion unique visits on a monthly basis. Text-based websites that are not taking advantage of new media are fast becoming obsolete, and even search engines favor dynamic over static content. Google, the world's leading search site gives high priority to videos and websites that feature video content are 53% more likely to appear on the first page of search results than text-only-based sites (according to Forrester Research). Cisco's trend analysis also projects that by the year 2018, the video will make up as many as 79 percent of all internet traffic, 13 percent more than its current 66%. This online video boom is only expected to increase as we soldier on and discover the full potential of the web.

In line with this trend, more and more companies ranging from start-ups to big brands are putting animated marketing and explainer videos in the forefront of their marketing strategies. Attracting visitors to a website is one of the main ways that animated marketing videos boost marketing efforts. Not only does video provide you compelling content, it also helps enhance search engine optimization and boost your position on SERPs. Google's philosophy has always been to help people find the most relevant, useful, and interesting content based on their searches. Because Google knows that people love content that educates and entertains, they give more value to websites that carry them, thus rewarding these sites with higher rankings.

It is also no accident that YouTube, the world's second largest search engine, is also owned by Google. Whoever made the decision to acquire the world's largest video resource surely caught on where content is moving towards very early on—video. With dynamic video content ruling SERPs, it is obvious how marketing videos (animated or otherwise) help bring hordes of traffic to websites. Not only are people more compelled to click through easy to digest video content, they are also more inclined to sharing the information they gather through them. In fact, the video is the easiest type of online content to make viral on social media, with 12 times more chances to be forwarded and shared than text and links combined.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.