Tools to take advantage of Twitter

Twitter, the largest microblogging network currently, it’s an obligated place to publicize the news of your brand. Using the right tools it will lets you expand your audience every day and discover the latest trends and preferences of the public within your industry. Now, what are those tools that will help you grow on Twitter? In this blog post i’ll present them and will show you how you can use them to leverage the social network to the fullest.

Twitter tools that maximize the effectiveness of your campaigns

Here I will share with you a selection of tools for Twitter to help you maximize the effectiveness of your campaigns in the social network. For a better understanding, I placed them in three main areas of activity: Analytical, Publishing and Advertising.

Here we go!

Analytics

Analytical use is essential for obtaining a feedback of your efforts and to guide your communication strategies in Twitter. These are the basic tools to study your social network metrics:

1. Topsy

Topsy is a search engine that allows you to know and study all activity on Twitter. Through a control panel easy to use invites you to enter keywords whose performance in the social network you want to see. Using filters of different types enables you to obtain accurate and detailed information about the search terms entered. So you get days, times and graphs of statistics relating to your keyword.

One of the most interesting benefits of Topsy is that it enables you to determine the type of content that you want to study. For example, if you know the precise behavior of the keyword "marketing" in Twitter, you can filter the results by tweets, links, photos, videos and influential tweeters in which the term in question is present. This is extremely useful for your marketing studies about the popularity of products and also to decide the kind of content that will share in your account, so that they are effective and "clickable".

2. Tweet Reach

TweetReach is ideal for measuring the number of impressions of your tweets and scope of your hashtags tool. Under the slogan "How far you've traveled your tweets?" Will provide accurate data on the impact they have had your publications, according to different aspects. In this way you can know the number of accounts reached, the scope and the number of times your tweets have been displayed.

More specifically, you can analyze with TweetReach users, hashtags, tweets, phrases and URLs. Thus, from the data you get with this tool you can decide which is the most effective hashtag to use in your next campaign. Also you will analyze what are the most influential for each tweet or topic tweeters and find the number of interactions of a tweet during certain periods. In the picture above you can see the data produced by TweetReach for the search term "marketing".

3. TwitterCounter

TwitterCounter brings you essential information about the evolution of your account, based on different criteria. For example, you can know the historical growth of your fan base and make comparisons with other users. Also you get data about who you have left to follow and will visualize graphs about the growth of your account over time.

TwitterCounter is a great partner to manage to have more followers on Twitter, since it allows you to know in detail who the most influential tweeters and find out what your best times to post. For it gives you performance statistics for each of your tweets. A very practical aspect of this tool is that it has plugins for browsers, making it easy to use for all your campaigns.

Publication

Working with social networks quickly teaches you that, many say, "Content is king". For that reason, it is important to have applications that can help you keep your accounts up to date with information relevant to your audience. Here are three tools that will help tremendously with that task.

1. TwitterFeed

TwitterFeed allows you to embed an RSS file to publish tweets automatically each time a new article is published on your blog or website. That way you make sure that all your content will be promoted through microblogging network without requiring that you find online to do it yourself. Indeed, it is a free program that will streamline your work in Social Media.

It TwitterFeed sign up effort will not cost nearly, since it is very simple: you can do it through your Twitter, Google, Yahoo and others. After completing this step you must validate your registration and you're ready to start using this tool. You'll be able to give more visibility to your users without devoting much time to this task daily.

2. Paper.li

Paper.li is a tool that stands out for its originality, since their purpose is to allow you to create your own diary online. For it enables you to "cure" tweets, in order to make this easier to share relevant content for your audience. The interesting thing about this application is that it offers you the possibility to make selection automatically, based on the criteria you enter the system.

Thus, with the daily dilemma of what to share to encourage your followers and get new converts to join your ranks, this tool provides a great solution. So you can choose to indicate the sources of interest are, or let the system do it for you. After you customize the look of "newspaper", and then be ready to be shared with your audience. That easy.

3. Postcron

Postcron is the easiest and most practical way to keep your Twitter updated every day without the work. Our app allows you to schedule posts on Twitter and other social networks (Facebook and Google+), to be published on the days and times set by you. In this way, you can schedule the content that will share over weeks or months, in just a couple of hours.

In addition, Postcron has an extension for browsers, which aims to facilitate your daily work in Social Media. For example, if you find a content you want to share while you browse, you can bookmark it immediately and avoid forgetfulness or "loss" of information. The registration process is very simple (you can do with your Twitter account), so in a few minutes can begin scheduling tweets.

Advertising

Ok, you've met the best tools for Twitter in analytical and Publications. Now is the turn of Advertising, essential to maximize the effectiveness of your campaigns in the network of microblogging technique. In this regard, I recommend that you implement the following applications:

Twitter Ads

Social Media Marketer with more than 5 years experience. Running the Online Marketing Department on the largest Social Media Plataform in Latam