Why Does Your Small Business Need A Marketing Coach?
Posted: Oct 18, 2013
One of the most important aspects of any small business is their ability to market their products and services. Marketing isn't easy, and many business owners tend to believe that they can take on this aspect of their business along with actually running the business itself. That is why 25 percent of businesses fail in their first year, and 44 percent fail by only the third year. If you want to be successful, perhaps it's time to seek out a small business marketing coach.
- Allows you to focus on running your business
- Partner with someone who has experience in marketing
- Potentially increase business sales
- Grow bigger roots within your business's community
- Develop web presence
- Become visible on local search engine searches
- Save money by not wasting it on failed marketing attempts
- Much more!
You can get started pretty easily by first contacting a small business marketing coach about what you want to achieve with your business. By talking with them about the types of customers you're looking to attract and what your goals are, it can help them determine how they should approach the project.
A small business marketing coach will most likely talk to you about what they plan to do to enhance your business's visibility. This will allow you to know everything that you're paying for and where you can expect your customers to come from. Communication is key to having a successful relationship with your small business marketing coach.
When it comes to marketing, results are rarely ever instant. A lot of business owners expect to see a dramatic increase in business the first week of marketing, but this will more than likely not be the case. Successful forms of marketing aim to produce long term results and gradually grow your business.
For example, an inexperienced market might throw a grand opening without any follow up to their marketing scheme. This would produce a lot of customers instantly and maybe even gradually decrease over a couple of weeks, but by the next month everyone is going to forget about it. Someone with experience may follow it up by getting the business's website at the top of search engine results, which then provides steady traffic to the business at all times. This keeps the business alive, even after the initial traffic boom.
Leo Aranas is an online writer and blogger.