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Is Using Pay per Click Advertising a Good Marketing Strategy

Author: Evo Mantra
by Evo Mantra
Posted: Jul 18, 2015

Whether you have realized it or not, you must have at some point in time clicked on Google's paid advertisements. These ads are strategically placed on a webpage in order to attract visitors into clicking them, so that they can find the most important information related to your search. Google earns billions of dollars of ad revenue from its paid advertising system, only because of one main reason....it works.

But as a business that is looking to make its presence felt in the online world, it is important to know if you marketing budget is being invested in the right place. That said, we are going to help you determine, whether you should be using pay per click (PPC) advertising to market your website.

Pay Per Click Advertising Services

We frequently come across the question whether using the services of Pay Per Click advertising company is a good marketing tactic. Most of the time we reply Yes, and that they should utilize this smart ad campaign. However, there might also be cases where PPC advertising is not suitable for a business.

Following is a list of those criteria that may decide against using PPC as a marketing tactic:

=> If the company doesn't have to drive traffic towards its website as quickly as possible.

=> If you don't need to test specific landing pages conversion performance on your website.

=> If you don't have seasonal marketing campaigns that require exposure at particular times.

=> If your business is not that active that it would benefit from highly geo-targeted advertisements.

=> If you are aware about which key phrases to optimize for your website.

=> If you have a very low marketing budget.

=> Your website is already getting consistent, relevant traffic.

Though, we cannot think of a lot of businesses that will not benefit by using PPC advertising.

Results can and do vary, but if the campaign is properly setup, optimized and managed, then pay per click can prove to be one of the most profitable forms of online marketing. It simply works by allowing the advertiser to pay for only those clicks that are relevant to the phrases and keywords that the advertiser is bidding on and search engines are utilizing. If you stop paying for/bidding on these phrases, the ads come down. Bidding higher than the competitors and optimizing the account for highest quality score, will make your ads go up and stay up.

About the Author

Evomantra is a professional pay per click advertising company in India specializing in PPC management & SEO services.

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Author: Evo Mantra

Evo Mantra

Member since: May 11, 2014
Published articles: 3

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