Best Product Packaging Design Companies

How any product is packaged plays a vital role in any customer’s decision making process with regards to whether the customer will purchase it or not. As such companies need to pay special attention to design aspect of packaging so as to attract prospective buyers.

Importance of Effective Packaging

This is where role of product packaging design companies becomes important as they can create designs which can lure customers into buying the product. Off course, repeat purchase will only be possible if the product is of good quality.

It is worth mentioning here that decisions shoppers take are normally reactive and instinctive. They base their decisions mainly on shape, color as well as familiarity with locations and during any shopping trip hardly read more than 7 words!

Bio-motive Triggers

Good packaging design agencies instill instinctive reactions into the package designs by utilization of biomotive triggers. These bio-motive triggers are form of sensory cues which have strong affect on any person’s subconscious and result in generation of actions and emotions well before person’s consciousness can respond to the situation.

By using these sensory cues professional packaging design companies in India can develop packaging designs which help brands build emotional connection with its customers, start selling more products and develop defendable assets.

Benefits of Using Services of Packaging Design Agencies

Useful packaging helps people understand what the product is about and how it is relevant to their lives. Let us now look at some of the other benefits of utilizing services of product packaging design companies.

1. Use Cusps: Just occupying space on the shelf cannot help any company sell more products. The thing that is required is better orientation of package so that it can attract attention as well as communicate properly with its target audience.

2. Cusps are pointy and sharp shapes which help in triggering various feelings such as of caution or fear.

1. 5-Year Old Test: According to it, if it is possible to make any 5 year old kid understand what your brand is about and actually find it out in a store then you have done your job and have been able to create an iconic connection with your audience.

2. As for example, if you ask a kid to fetch the blue color pack with a picture of big white and black cookie that is splashed in milk and the boy return with packet of Oreos then you have succeeded with your packaging as well as branding efforts.

1. Emotional Engagement: If someone is looking at you then most often you will look back to check why the other person is staring at you. This is basic survival instinct that functions in every one of us.

2. Experienced packaging design companies in India make use of this fact in their packaging with picture of people making direct eye contact with consumers. This helps in getting attention of such people in much better way.

Summary

Thus as we can very clearly see, packaging has a very important role to play in branding and selling more products & influences decisions people take.