Simple Things You Need to Know About Search Engine Optimization

When publishing content online, it is important to know exactly how it is going to contribute to the company’s marketing goals. Search engine optimization or SEO for example, is a strategy in which materials are designed to respond to the agorithm of search engines like Google, Yahoo!, and Bing.

A material that is properly "optimized" will be more likely to turn up in the first pages of search results. This means that they will eventually draw more customers who are looking for particular products and services.

Below is a list of items to research on, to serve as the baseline information for executing an effective SEO campaign:

Blog topics that are popular and relevant in the industry. A blog is a good tool for boosting a company’s website SEO-wise. Unlike the rest of the pages which are more or less constant, unless the business regularly updates or alters its product offerings, a blog is a great venue for keeping a site changing, since search engines favor those with something new all the time. A list of blog topics that are relevant and interesting to many people in the industry will be helpful as the site’s content manager develops the material, or finds a person who can provide it, or become a resource.

Industry influencers and content creators. Related to the first point, a list of influencers in the industry will be useful in developing interesting content for the website. These people can offer their expert opinion, or collaborate for the production of content, say a blog entry. Respected personalities in the industry can also be tapped to post the company website’s link on their own website as well as on other well-received sites, which will help tag the content as linked to authoritative platforms. If the personality is a famous celebrity with a lot of followers online, then it will lead to even greater exposure for the post, and for search engine it is very often a cycle: a popular site tends to rate high on the algorithms, which makes it do well on search results, making it even more popular.

Good links from good sources. Finally, an SEO campaign will be served well by a listing of good links to share, preferably from good sources. By good sources we mean pages with authenticated and also well-written content. News sites are a good example. It is important for website content managers to be always on the look out for trending content, and feature popular and timely posts.

Leo Aranas is an online writer and blogger.