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Creating a Successful Marketing Strategy for Your Small Business

Author: Active Demand
by Active Demand
Posted: Aug 06, 2015

A successful marketing strategy is vital to running a successful business and one of the most important keys to success is to create a customer-centric product. By creating a product crafted to your customers, you will be more likely to succeed. However, when your product is driven by your customers it is important to remain flexible in your plans so that you can change in response to customer demands.

Identify Your Customers Needs

When creating a marketing strategy that will be successful you will need to study your customers so that you can determine what their needs are and how you can meet their needs. By identifying with your customers first you can create a brand that targets their needs. For example, if quality is the most important feature of a product for your target customer than you will want to focus your marketing efforts around the quality of the product you provide.

Determine Your Strengths and Weaknesses

Your next step is to identify what your strengths and weaknesses are as they will greatly affect your marketing strategy. You can begin identifying your strengths and weaknesses by running a SWOT analysis on your business. Not only will a SWOT analysis help you to determine what your strengths and weaknesses are but it will also help you to identify what the opportunities and threats to your business are as well.

The strengths of your business could be personal customer service, specialization in your industry, or even special features and benefits of your product. While your weakness could be a small budget or lack of an established reputation.

The results of your SWOT Analysis will direct your marketing plan by allowing you to focus on your strengths while making improvements to your weaknesses and exploring opportunities to improve your product.

Avoid Pitfalls

When developing and implementing your marketing strategy it is important that you avoid common pitfalls that could cause your marketing efforts to fail.

  • Do not make assumptions about your customers and what they want.
  • Keep an eye on your competition – you can learn how to improve your own product by doing that and can capitalize on their weaknesses.
  • Be sure not to try to grow your business too quickly.

Tips for a Success

There are certain things that you can do when creating a successful marketing strategy.

  • Do not ignore your current customer base as they can be a great source of repeat sales.
  • Have an objective third party look over your marketing strategy as they will be more apt to spot possible gaps or weaknesses in your strategy.
  • Create a complete marketing plan that outlines your goals, action steps, costs, dates, and resources. See it in action at
www.activedemand.com

About the Author

ActiveDemand landing pages are part of a complete integrated marketing automation platform that includes the tools you need to manage your entire Powerful E-Newsletter Templates Create Powerful Communication online marketing campaigns.

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Author: Active Demand

Active Demand

Member since: Jun 22, 2015
Published articles: 8

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