SEO 101: What Is SEO And How To Use It To Make Your Website More Discoverable?

If you are curious about how SEO works, it is important to know what benefits it has along with how profitable it is for your organization. SEO is used to increase the website’s visibility on the search results which in- turn will create more footfall resulting in increased sales or views (depending on your content and website intent).

Let’s get started with some simple things required for a good and a successful SEO campaign.

What does SEO mean?

This is the first and foremost piece of knowledge. To imply a successful SEO campaign you need to know what exactly SEO is, and what power it holds. Search engine optimization (SEO) is an unpaid an organic way to alter and effectively affect the search results on popular search engines. According to research and personal experience, viewers usually click the first few links on the search result rather than wandering off to the distant pages beyond page one. If you aren’t on the first page, it basically means you are losing out on a huge potential customer base.

Researching keywords

Even after all the changes in the search engine algorithm in recent times, keywords still remain a key part of SEO. Keywords research is very helpful when done correctly. It can be done by you alone or you can call in professional help from any SEO Company in Mumbai to get a quote from them.

Meta Titles and description

Meta tags and descriptions is one of the first things a viewer notices about your webpage when they come across the search result. You need to optimize it with keywords to get maximum benefits. The Meta tags should be designed with the users in mind.

Keyword Ratio

Even though you have the keywords now, it is not all that you need for your content. You just can’t use the keywords carelessly and without caution and not expect getting penalized for keywords stuffing. The ideal keywords density should not be more than 3% of your text content. Anything more than that and the search engines will consider it as spamming and seriously hinder your search ranking. Although inbound links have become a more important part, keywords are still valuable to SEO.

Use Internal Links

Learn the use and functionality of internal linking as it heavily helps get a successful SEO campaign as the links provide deeper navigation to the website and that is always a good sign. Adjust your links accordingly and use the keywords as navigational paths for linking the web pages. This will create seamless navigation and utilize the keywords to the bone.

Fresh Content

It doesn’t matter if you the best inclusion of keywords in your content or an intricate network of internal links. At the end of the stick all this counts is fresh, unique and engaging content. Constantly update content, work along with a website design company India located or anywhere closer to you for round the clock support of your website. SEO is your ticket to slowly but surely winning the search rankings and eventually the customers.

The author has tremendous experience in digital marketing and owns the Kreative Buzz and has been extremely successful in providing creative services.