Know about the structure of a Creative agency
Advertising can lead to the emergence of many roles as they are diverse and run across a variety of departments. An advertising agency has various departments, from creative, production to media. The ultimate aim is to meet the client’s demand to increase the sales. Public relation also involves businesses, government and institutions that help them in making better decisions.
The job and profile in advertising agencies may vary according to size and according to the nature of the business. Let’s understand the structure of advertising agencies and their functions:
- Full-service agencies: This type of agency provides different types of marketing services, like copywriting, hiring and purchasing. Actors and producers help in ad making and
- Specialty services: Such type of an agency work for either one of an industry. For eg.,for industry
a). Banking,
b). Education,
c).Retail sector and
For function:
a). Public relation
b). Media research
c). Social marketing
3. Creative services: This kind of agencies mostly deals in the creation and execution of a commercial. Full-service agency mostly hire by subcontracting such agencies when they do not want full-time team members.
4. Media-buying - PR agencies: These agencies provide services to other agency to buy space on a radio or television. This agency specializes by niche in purchasing media, time and space and can save money of the client.
5. In-house agencies: Most agencies have their own ad department who creates a television commercial exclusively. In order to cost and maintain control over work is an added advantage of such agencies.
Working in an advertising agency requires only creativity and an out-of-the box-thinking. As creating original ideas is not an easy game. Career possibilities thrive for people who are artistic in nature, have a flair for writing and can generate innovative ideas.
A creative agency aims to capture the attention of the buyer. The commercials or campaigns they make communicate through story, episodes and tables. You must have seen advertisements where women are shown as objects, especially in advertisements of beer, condoms or advertisements related to birth control. Creativity is simply nurturing imagination and transforming thoughts into ideas that give an edge to the idea. Whether you have a teammate or exploring different directions for your creative character, working in an advertising agency is an amazing thing. Its scope is defined on the basis of activities included in advertising and their forms and systems. It aims for a target group audience while framing an advertisement target groups. For More information www.flagscommunications.com