The Beginner's Guide to Building a Customer Loyalty Program

September 18, 2021

Author: Miller Bella

Link:

https://lootly.io/resources/8/the-beginners-guide-to-building-a-customer-loyalty-program

Description:

Before Dropbox implemented their referral program, it cost the company $400 to acquire each new user, and the premium subscription price was just $99.

Know more about Lootly at

https://lootly.io/

After they launched their referral program, their users were sending 2.8 million invitations per month to their friends and family, growing the company’s user base from 100.000 to 4.000.000 in about 1 year.

Implementing loyalty marketing strategy for your e-commerce business is no longer a "nice to have".

Summary

It’s essential for any e-commerce business that wishes to survive the ever-growing competition, unprecedented growth of acquisition costs and the increased disbelief in marketing and sales messages by their customers.

Build long-lasting customer relationships and leverage customer loyalty to fuel your business growth.

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