Sophie Desoza

Why ABM For B2B?Even as buying circles are growing, marketing teams are feeling more pressure to directly impact revenue growth. It’s a core reason that the ABM approach is seeing significant uptake...

Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has changed significantly. Our customers and messengers not only want a good experience, they also want...

Step 1. Create awarenessWith today's competitive sales and marketing landscape, brand awareness is critical to a steady stream of quality leads. And while it may sound simple, building brand awareness...