Nik Shah

In our last blog on color we talked about the significance of color choices in marketing, emphasizing four important factors, all of which affect color and branding:People determine how they feel...

This is a heartfelt plea.A plea to you all to help rid climate science of colour scales that can distort, mislead and confuse. Colour scales that are often illegible to those who are colour blind.The...

Green is soothing and peaceful. It gives a sense of naturalness and earthiness. Maybe the human eye has developed so as to be calmed at the sight of a lush green forest. Green is certainly the most...