Kunal Shah

Market research is an unavoidable tool in today's business world, thus giving companies the upper hand over competitors. Good market research will help businesses make the right decisions based on the...

Any company can face a social media crisis at any time. If it has not happened yet, it may sooner or later. Today, a comprehensive communications toolkit is incomplete without a blog. It is quite...

In today’s business world, everything relies on your reputation. What people think about your company, from products and services to operations, either opens or closes doors. Hence, creating and...

A company's reputation has been even more significant in the present competitive business scenario. Businesses in this era of social media and global connectivity are constantly under scrutiny. So, an...

Governments, businesses, and individuals usually seek public opinion for a good reason. When you understand public perceptions about issues, people, or causes, you can create a more compelling message...

In the dynamic business world, managing corporate reputation is crucial for success. A positive reputation attracts customers, fosters stakeholder trust and enhances brand loyalty. While traditional...

In today's rapidly changing business world, effectively using data is critical for success. As organisations strive to position themselves as thought leaders, integrating qualitative and quantitative...

In the highly dynamic and interconnected world, business and organization operators are always under various unexpected pressures. These can range from natural disasters or technical failures to a...

In today's world, organisations face many potential crises that can harm their reputation and disrupt operations. The range of possible threats is vast, from natural disasters to technological...

In today’s fast-paced digital landscape, the way businesses are perceived can make or break their success. The rise of social media and online sites means that a company’s reputation can be influenced...

In this networked world, the voice of public opinion can shape industries, thus influencing policy decisions and setting a trajectory for businesses. Knowing what people think, believe in, or want...

Understanding your clientele is crucial for thriving in today's fiercely competitive business environment. One of the best methods is via market segmentation. This procedure entails dividing a...

A business strategy is a tool for helping you achieve your goals. It provides guiding principles for many organisational decisions, such as hiring new employees, developing innovative products, and...

In a world where wider society is increasingly invested in corporate behaviours, effectively communicating with multiple stakeholders is invaluable. It gives corporate affairs leaders greater...

In today’s fast-paced world, reputation is everything. Whether a small business owner or a corporate executive, managing your reputation effectively is crucial for success; that’s where reputation...