Digital Health

The gap between pure scientific research and a deployable medical product has never been narrower, and never harder to navigate. Biotech firms sit on breakthrough molecules while device makers push...

The U.S. pharmaceutical industry is moving through a period of unusually fast policy and market change, and each shift is creating downstream pressure on how companies price, position, and secure...

Every pharmaceutical company sits on more data than it knows what to do with — prescription trends, payer mix, field force activity, and inventory movement all flowing in from different systems that...

Technology has reshaped almost every part of our lives, from how we shop to how we connect with friends. Now, it is making one of its most important transformations yet in the world of healthcare...

For decades, the path to approving a new drug has been very clear. It involves carefully controlled experiments called randomized clinical trials (RCTs). In these trials, a new treatment is given to a...

Pharmaceutical companies have spent the better part of a decade discussing digital transformation in medical affairs. Very few have achieved it — not because the technology is unavailable, but because...

For decades, we've heard about how computers and technology would change medicine. We’ve seen incredible advances, from digital health records to powerful imaging machines. But now, we are on the...

In today's fast-paced world, running a successful business is more challenging than ever. Customers have endless choices, and competition is fierce. To not only survive but also thrive, companies need...

Payers now sit at the center of nearly every access decision a pharmaceutical brand makes, from formulary placement to prior authorization criteria to the size of a patient's copay. A therapy with...

Life sciences supply chains were not designed with patients in mind. They were built for throughput — to move active pharmaceutical ingredients into finished products and finished products into...

The pharmaceutical industry spends billions every year trying to reach physicians, patients, and payers. Yet most of it lands flat. Reps are tuned out. Emails go unopened. Webinars run half-empty. The...

Getting a medicine from a manufacturing plant to a patient's pharmacy shelf is one of the most demanding logistics challenges in modern commerce. Temperature-sensitive biologics, strict...