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Kevin Le Guyader

Member since: Sep 17, 2025
Published articles: 4

Recover Lost Sales in 2025: Mastering Abandoned Cart Recovery

A browser tab clicks shut. The shopping expedition that promised much comes to an abrupt end even before reaching its desired destination. For e-commerce retailers, these moments are more than just...

Articles > Marketing & Advertising > Other Oct 10, 2025
Slowing Growth, Rising Influence: Gen Z’S Role in Europe’s E-Commerce Future

Europe's e-commerce scene is changing fast. E-commerce is still ahead of physical retail, but recent forecasts show that growth is slowing down. Industry analysts say UK e-commerce sales growth is set...

Articles > Marketing & Advertising > Other Sep 28, 2025
The Cost of Every Click Away: How Lost Visitors Drain Your Profits

UK retailers lost a staggering £38 billion to cart abandonment in 2024. This problem is only getting worse, with losses jumping 11% since 2023. Nearly a quarter of all online transactions slip away...

Articles > Marketing & Advertising > Other Sep 20, 2025
Unlocking Retail Growth: 2025 Conversion Strategies for UK Brands That Sell Smarter

Discover successful UK e-commerce conversion rate optimisation tactics. To improve website performance and ROI, learn CRO tools, approaches, and services. Imagine your e-commerce website gets 10,000...

Articles > Marketing & Advertising > Other Oct 25, 2025

Author Bio

Kevin Le Guyader is the Head of Marketing at SaleCycle. He is passionate about creating impactful marketing strategies. His work focuses on understanding online shopping behavior, leveraging data-driven insights.