Ethan Cole

When you walk into a modern building, you can tell if it has been designed with care. Some spaces are empty; others speak through small, crafted details, such as textured wall panels, suspended steel...

Thinking about your café, you might think that a great brand is built on excellent coffee, but many successful cafes also know that it’s about the atomosphere that makes people return to them...

Think about walking into an office, and the company’s history is shown all around you, or a public space that’s warm and inviting with a custom mural…that’s the power of environmental graphics. They...

When a customer is approaching your business, they’ve already made an impression of what your company is all about, and that’s shaped by the outside of your building. What they see, how they recognize...

Thinking about your café, you might think that a great brand is built on excellent coffee, but many successful cafes also know that it’s about the magic that makes people return to them repeatedly...

When you enter a hotel lobby, a retail store, or a corporate office, the space and its decor tell you a lot, even before a word is spoken. Behind a smooth experience, there are the architects of this...

When entering a large facility, the expectation is that wayfinding will be intuitive, but it often is not, sending both you and other visitors on a wild goose chase. Confusion, frustration...

When you step into a well-designed corporate campus, hospital, retail space, or mixed-use development, you’re immediately clear on where to go, what the brand is about, and how the building works...

There's a coffee shop near a university campus. The walls carry the colors of the neighborhood's old tile-making district. The menu boards are hand-lettered in a style that nods to local history...

You can no longer judge a modern workplace by the number of desks, meeting rooms, or square feet it has. In today’s world, an employee will have made up his mind about a company in the first few...

In modern spaces, be it a healthcare facility, hotels, school, or any public venue, accessibility is not something you put on the back burner. It is woven into the very fabric of the user experience...

Walk into a poorly mapped hospital, parking structure, or corporate campus and the problem becomes obvious within minutes: people get lost, frustration builds, and staff end up giving directions...

When you step into any office, the first thing you notice isn’t necessarily the furniture or flooring, but the interior office signage, working quietly and naturally to give a clear identity to a...

The moment you walk into the building, your brand communicates before you even speak a word to your visitors. In the lobby, visitors form an opinion of your business based on the layout, materials...

To do well in today’s competitive retail world, you must be noticeable. Customers aren’t just looking for something to buy anymore; they want to have memorable experience while they’re shopping. And...