Yosant Patel

As a brand strategist, one of the most common issues I see with growing businesses is not a lack of effort—but a lack of clarity in how their brand is positioned and perceived. Over time, even strong...

No matter how good your product or service is, it won't automatically make your business stand out. Today's customers have more choices than ever before, and if your brand looks and sounds like...

Building a strong brand takes time, but weakening it can happen much faster than most businesses realise. Over the years, I've worked with startups, entrepreneurs, and established companies, and I've...

Brand Positioning Strategy: A Strategic Guide to Building a Distinctive BrandEvery business wants to be remembered. Yet, in today's competitive marketplace, having a great product or service is no...

As a brand strategist, I’ve seen one consistent truth across every successful business—people don’t connect with logos or taglines first, they connect with stories. And in today’s crowded digital...

As a brand strategist, I’ve seen branding evolve more in the last few years than it did in the previous decade. And at the center of this shift is one powerful force—Artificial Intelligence.AI is no...