Ad adjacency to brand unsafe content is highly damaging to a brand’s image, leading to a decrease in conversions and sales. Recent research again confirms that brand safety is crucial for brands.The...
Digital advertising is not the same today as it was some years ago. It has been reshaped by the data privacy regulations like the GDPR and the rising privacy awareness among consumers. Mainstream web...
In today’s time, people spend more time consuming content on their smartphones than on their TV screens. Even when they are watching television, people tend to look into their smartphones, and during...
Digital advertising is a huge industry and involves a lot of investment from brands both big and small. Brands want to ensure that their money is well spent and their ads are placed against brand safe...
With brands increasingly moving into digital advertising, more and more issues concerning brand safety and ad fraud are coming into the spotlight.Video advertising has now become an indispensable part...
Video advertising has acquired a prominent position in the digital advertising market. Video ads are better than other ad forms in capturing the attention of people.Video ads provide a powerful tool...
Besides being a source of entertainment and knowledge, online videos are also helping people in adapting and coping with the pandemic. The content creators on YouTube are asking their viewers to...
Silverpush offers ad tech products that are helping brands to connect with consumers like never before. Mirrors help brands run contextual advertising campaigns across video content that people are actively engaging with by using AI-powered tech.