Michael David Wilson

One of the things that you quickly learn when advertising products and services is that no two things can really be marketed the same way. One form of advertising that delivers great results for one...

While many advertisers are making the leap to video advertising, there are still plenty who rely on text ads, and for good reason. Text advertising is still an incredibly effective way to create leads...

There is no denying the effectiveness of online advertising, which is why more and more businesses are investing their marketing dollars in that medium. If you have decided to spend some of your...

In the competitive world of online advertising, having a smart and flexible pricing strategy is important to attract and retain advertisers. First, setting the right ad rates for your specific website...

An advertising network, or ad network, is known as the broker between advertisers and website owners who want to host advertisements on their websites. Basically, ad network companies help advertisers...

In order to be successful in any sort of business venture, you need to be adept at fostering positive relationships with everyone that you deal with. Too many people make the mistake of focusing on...

A seasonal trend can be defined as the repetitive and predictable movement occurring during the same span of time on a year to year basis. Website traffic and online advertising results are affected...

The performance of online advertising depends on a number of different factors, but can you believe that the weather plays a part? When you think about it, the weather does have an effect on our mood...

Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to...

As much as you would love to get your ads in front of as many people as possible, there are going to be times when they end up getting blocked, often by visitors with an ad blocker installed on their...

While we would all love to live in a world that is safe and free from stressful situations, the reality is that we don’t. Watch the news on any given day and you will see that natural disasters are a...

It wasn’t so very long ago that the idea of advertising to seniors online would have seemed ridiculous. That is no longer the case as more and more seniors are becoming tech-savvy, or maybe tech...

Viruses and malware are an issue for anyone who uses a computer, but they can be particularly problematic for online publishers with ad serving on their websites. It is not uncommon for a malicious...

Selling advertising on your website can be an extremely lucrative proposition. The goal is always to increase advertising revenue. There are a few ways in which you can raise your advertising rates...

There is no denying that having ads on your site is a great way to generate some secondary income. While you may be pleased with the money that your ads are generating, you may actually be selling...