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Michael David Wilson

Member since: Feb 03, 2014
Published articles: 119

How to Advertise to a Technical and Professional Audience?

It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. This is not just...

Articles > Marketing & Advertising > Online Promotion Apr 15, 2017
How to Build a Sustainable Revenue Stream from Online Advertising

Advertisements are obviously a big deal when it comes to generating revenues for online businesses. Some website owners have a misconception that making money through online ads is easy and anybody...

Articles > Marketing & Advertising > Online Promotion Oct 28, 2016
How to Detect Online Ad Fraud

When an advertiser and a publisher enter into an agreement to run online ads, there is an expectation that things will be done fairly so that both sides have a profitable partnership. The problem here...

Articles > Marketing & Advertising > Online Promotion Aug 12, 2017
How to Make Money from Your Website Forums?

A forum is an excellent addition to any website, as it gives users a place to congregate and get involved in discussions. It’s a place where you can get a real idea about what the users of your site...

Articles > Marketing & Advertising > Online Promotion Aug 16, 2016
Issues with Political Advertising

Many website publishers serve advertising on their pages with creatives that are related to their chosen industry or subject. However, there are often available ad inventory for other types of ads...

Articles > Marketing & Advertising > Online Promotion Sep 13, 2018
Online Advertising in a Crisis or Disaster

For the most part, advertising is done for financial gain on the part of both the advertiser and the publisher. The advertiser is looking to drum up more business by strategically placing ads on sites...

Articles > Marketing & Advertising > Online Promotion Jun 09, 2017
Online Advertising in Rural Areas

There are many products made that are aimed specifically at people living in rural areas. The way in which you advertise to this group online is different than how you would try to target people...

Articles > Marketing & Advertising > Online Promotion Apr 09, 2018
Privacy Considerations with Online Advertising

Advertisers understand consumers seldom make a purchase the first time they see an ad online. Therefore, they will often collect information from potential customers who view, click or interact with...

Articles > Marketing & Advertising > Online Promotion Jun 11, 2018
Pros and Cons of Hype in Online Advertising

When selling a new product, advertisers often go out of their way to make it sound as great as possible. This is done by generating buzz or hype before the product is even released to the public. If...

Articles > Marketing & Advertising > Online Promotion Oct 15, 2018
Taking Care of Your Existing Advertisers

As soon as a publisher starts looking for advertisers for his/her website, blog or online publication, it quickly becomes clear how monumentally difficult that task can become. Landing your first few...

Articles > Marketing & Advertising > Online Promotion Apr 13, 2018
What Does a Publisher Need to Do After an Advertiser Places an Ad Order?

There is money to be made by selling advertising on your website, but there is a whole lot more to the process than simply taking the money and uploading a banner. While ads can help your site, they...

Articles > Marketing & Advertising > Other Mar 15, 2016
What Should You Avoid when Designing a Native Ad?

There are many different ways to advertise a product or service, and the Internet has added even more options that go above and beyond the tried and true traditional advertising methods. The way...

Articles > Marketing & Advertising > Online Promotion Jul 01, 2016
What Should You Avoid when Placing Ads in Email Newsletters?

If you have built a big list of email subscribers, you have a great way to earn additional revenue by placing ads in front of many people on a regular basis. Perhaps the most effective way to do this...

Articles > Marketing & Advertising > Online Promotion Sep 14, 2016
When Can You Sell Ads Directly to Advertisers?

One of the best aspects of having advertising on your website is when you reach a certain point, you can sell ads directly to the advertisers. There is no set amount of traffic that you need to hit in...

Articles > Marketing & Advertising > Online Promotion Nov 06, 2015
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