Vijay Purohit

There are words, phrases and clichés that we as writers are guilty of using far too often. Pick up any advertisement, a marketing collateral or even the annual reports, these words are omnipresent...

So, you want to make a career in advertising! Someone once asked me rather seriously; is there hope for back-benchers, day-dreamers, and those who are good at nothing in particular. I replied...

In an age where advertising has become an integral part of every aspect of our lives, what does it take for an advertisement to create an impact on the audiences’ minds? Earlier, it was relatively...

City crossroads are very important junctions; places where all the drama takes place. The humble traffic signal witnesses it all. If you happen to be at any of the crossroads in Ahmedabad, you will...

Strange indeed is the case of humour in branding. If rightly used, it can deliver astounding results but if wrongly used, it can cause a major debacle to the fortunes of the brand itself.Several...