Robert Williams

In recent years we have seen many initiatives introduced to combat the growing problem of unhealthy diets and obesity. However, it has been over 20 years since the nutritional labels themselves have...

In today’s connected world, fusing digital and physical shopping to create a cohesive multichannel experience is essential. Digital signage allows marketers to develop attractive content to catch...

Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create and consume display...

Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of benchmarking success...

For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging often playing a critical role in influencing buying decisions...

If there’s one key takeaway from recent years, it’s that utilising data effectively is at the core of any successful business. The application of data in the packaging world is still in its infancy...

The past ten years have seen considerable growth of the in-house agency:In 2008, 42% of Brands had some form of in-house agency compared to 64% todayWhilst in 2013, 22% of companies were intending to...