Jeff Morgan
Member since: Apr 22, 2014
Published articles: 1
Understanding Competitive Metrics: 4 Components of Impression Share
In Google AdWords, impression share (IS) is measured by dividing the number of impressions you’ve received by the estimated number of impressions you were eligible to receive. IS can be viewed at the...
Articles > Internet > Internet Marketing
Apr 22, 2014
Author Bio
Jeff morgan works as an team lead enterprise sem for search optics.