Rishika Ahluwalia

One of the best ways to corporate marketing is by encouraging employees to become advocates.The people with the potential to be your best advocates already work for your company, and in today’s...

A successful employee advocacy initiative cannot be completely transactional and must place engagement as their top priority. An approach where we ask employees to advocate, or "we encourage employees...

In today’s world, consumers are constantly in the process of analyzing their options – be it surfing on the net, watching youtube videos, chatting up their friends on social media. The point is...

The economic impact of the pandemic and the resulting lockdowns have been significant and far-reaching. Having said that, some of the hardest-hit sections of the Indian business landscape continue to...

Employees that communicate with customers assist as brand ambassadors via the products that they are building, the services they are offering and the interactions between them and their consumers. If...

There was a time when people used social media to connect with their friends and family. Not anymore. Today, social media networks are all about information gathering, product chatter, and forming...

In social media, the biggest concern faced by marketers and brands continues to be the decline of organic reach. Unless you have thousands to spend promoting your content, your business needs to be...

If your holiday spending really went off the rails this season, consolidating the debt with a loan could be beneficial. A personal loan is a loan that can be used to fulfill a wide variety of...