According to Michelle Obama, "What you wear is a reflection of who you are". That’s so true. What we wear and how we wear it can express messages, form collective identity, borrow and reinvent current...

On a visit to any beach you’ll see all beach goers wearing different kinds of beach clothing. Arguably, the one you’ll see most often worn by people are shorts. This piece of clothing has transcended...

There are two big investments for all people interested in getting into surfing. The first is the surfboard and the second is a wetsuit, or fullsuit. Finding the right wetsuit is not easy however...

A visit to the beach can be immensely refreshing and re-energizing. After a long and stressful week studying or working, getting greeted by the cool sea breeze may just be the kind of anti-stress...

Summer is making a wave! The desire to beat the heat by swimming and participating in other water sports is at a high. People want to show off their hot summer bodies by wearing the best bikinis and...

The tides on the beach have highs and lows. The waves come crashing and they come and go. Very much like some fashion trends of the summer and beach life. But in this increase and wane of the beach...

Board shorts are the latest beach trend. It’s not unusual to see hundreds of people at the beach wearing this piece of clothing commonly used by surfers to protect them from injuries and rashes...

There is no denying the fact that the market is filled with so many footwear options. From womens slide sandals to flip flops, sports sandals and more, the list is huge. According to the e

Wondering if you should rent or buy a surfboard for your surfing vacation? Honestly, there’s no one answer that’s right for everyone. It depends on a whole lot of factors, the most important of which...

If you’ve been surfing for any length of time, you’re sure to have visited local surf shops on and around the beach. These are exciting places – colorful, exciting and patronized by other surf...

Do you hesitate to buy clothing online? I know many people who do. To be honest, I was one of them too. Interestingly, I bought almost all of my household items online. After all, the savings and...

Buying the right clothing is absolutely critical for anyone who spends a lot of time outdoors in winter. This is even more important for someone who is planning a day out on the ski slopes. When...

Online surf shops and traditional surf shops offer two completely different experiences. Before the age of the internet and online shopping, we didn’t have a choice. Whether you were looking for board...

Spy sunglasses are a hugely popular apparel accessory and for good reason. This style of eyewear can instantly elevate your overall look and take it to the next level without much effort. When you’re...

Absolutely! In fact, today buying online is the way to go, no matter what item of clothing you are looking at. From beachwear to formal wear, board shorts to wetsuits, shopping online beats...