Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

How to Bolster Your Online Marketing Campaign

Author: Richard Wilkins
by Richard Wilkins
Posted: Mar 12, 2016

Search engine optimization is a technique that most business owners today are familiar with, but many struggle to realize the great results that it is capable of generating. Some simply believe that choosing a few keywords and targeting those words in online text is all that it takes to generate results, and this is unfortunately not the case. If your online marketing campaign could generate better results for you than it currently is, updating your search engine optimization efforts may be a thoughtful step to take. These thoughtful tips may help you to generate the better results that you desire from your search engine optimization techniques and efforts.

Choosing Better Targeted Keywords and Phrases

It is important to note that some keywords are more heavily targeted by website owners than others, and those that are heavily targeted are often far more difficult to get rankings with. With this in mind, it may be better to choose better words that are less popular with website owners but that your target audience may still be using to find you. After all, it is better to rank highly with these words than to rank poorly with other words. For example, if you are an electrician in Denver, you can avoid common phrases, such as "electrician." Instead, choose "wiring in Denver" or "lighting in Denver." These focused words may also help you to improve the quality of leads that you receive from online marketing efforts.

Incorporating Backlinks

Backlinks are links that are placed inside external content that link back to your own website. These links can be used in combination with search engine optimization to boost rankings, and this is especially true if the backlink target words are your selected words. Keep in mind that you can create backlinks yourself, such as by posting an article in an offsite location, or you can partner with other websites for backlinks.

Updating Content

Search engine rankings may be based in part on the keywords that you select as well as on how many relevant back links you have, but they also are based on the relevancy and timeliness of the text on your own website. If your content is stale and has not been updated recently, now may be a great time to update it. Keep in mind that adding new articles and blog posts to the website is a great way to keep the content fresh. Ensure that the content that you add is relevant, and while you want to sprinkle your keywords into the text, you should avoid keyword stuffing. Keyword stuffing can actually lower your ranking with search engines.

Search engine optimization, or SEO, can help you to boost your search engine rankings when you select the right keywords and when your content is fresh and relevant, but there are other factors at play as well. For example, the number and quality of your backlinks and how relevant your website is for the keywords that you have selected will play a role in rankings as well. Some people find it helpful to outsource SEO marketing to a third party for better marketing results.

About the Author

The author is an expert in online marketing field. He wants to share his views on getting more business through SEO campaign provided by Big Mouth Direct Inc.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Richard Wilkins

Richard Wilkins

Member since: Jan 31, 2016
Published articles: 2

Related Articles