Why should Your Business have an Age Verification System?

Every coin has two sides. Advancement of technology has brought revolutionary improvements in our life. At the same time, it has also made our life complex. With today's technology, we have easy access to any information or services on the internet. Now, it has become much easier to gain knowledge about anything with the help of internet. For shopping, you have no need of going outside. You can shop online. You can study online. You can book movie tickets or flight tickets online. Now, let's move towards the negative aspects. The internet is accessible not only to the adults but also to the kids. There are many things that should not be available to the kids. If you are an entrepreneur, then you should be aware of your social responsibilities. If your offered products or services are prohibited for the children, then you should take special care of age verification to avoid any kind of violation of age restrictions.

In today's digital world, companies are employing several methods to reach an increasing number of consumers. Most of the online, telephonic, and in-person transactions offer products and services that legally require the buyers or users to be adults. Therefore, the companies need to perform an appropriate and diligent age verification.

Which Products/Services can be Age-Restricted?

Being an entrepreneur, it is your moral responsibility to secure your customers' safety and keep children away from the products or services intended only for the adults. Apart from these, age verification is required to protect your business from frauds. We have listed some areas in which age-restriction should be strict enough.

1. Addictions:

The range of addiction is really wide. It includes alcohol, tobacco, gambling and many other things. According to U.S. law, if you want to buy alcohol, your age must be at least 21 or above 21. Therefore, it is illegal to accept online orders of alcoholic products from the minors. The same law is applicable to tobacco e-tailers. They need to verify the identity and the age of the customers before accepting their orders. Gambling also is regarded as an addiction, when people voluntarily risk their money on the outcome of a card game in hope of winning a fixed amount of money and prizes. There are a number of online gambling sites. From the description, it is crystal clear that this kind of sites require age verification to keep this online gambling out of the kids' reach. In the United States, underage gambling is strictly prohibited. If you own such a site, don't forget to implement a mobile age verification imperative.

2. Vaping Products:

This is one kind of addiction as well, but it is important to discuss it individually as it has been a burning concern. Literally, vaping means inhaling and exhaling the water vapor generated by a vaporizer. A common name of a vaporizer is e-cigarette. Actually, it is not the real water vapor, rather, it is the e-liquid in gaseous form that the vapers inhale and exhale. Though it looks thicker than the smoke, it dissipates more quickly into the air. E-cigarette smells much better than the real smoke and available flavors are usually candy, mint or fruit. These vaping products have come under the fire for a number of health concerns. Almost 40 U.S. states have banned vaping products sales to the minors. But a study, conducted by UNC Lineberger Comprehensive Cancer Center in 2015 has stated that states like North Carolina sold vaping products online without any age restriction in almost 94% of attempts. If you are offering this same kind of products, don't violate the regulations, adopt a system for age verification of the online purchasers.

How can Age Verification Help Your Business?

Age verification helps your business to be confirmed about the age and identity of your customers. You must integrate an age verification system seamlessly to your customer database. Such a system checks the name, address, and contact details provided by the customers. You can even verify the identity of the clients through phone authentication including SMS, or programmatic voice, or with the help of Knowledge-Based-Authentication or KBA.

A Final Takeaway

Increasing sales obviously is the main concern of an entrepreneur. But for the sake of sales, you should never abandon your moral ethics. Moreover, if you are selling products to the minors that should be intended only for the adults, you may come under the fire due to the violation of the regulations. So, if you want to earn money without violating the norms, you must go for an age verification system.

Lots of questions regarding age verification are floating around your mind? Feel free to write to us. We will try our best to clear your doubts.

Drew Graham is a Automotive mechanical Engineer and has more than 10 years of experience in automotive industry. He loves to pen down his knowledge through many blogs. To solve your query contact us through his facebook and Twitter network.