This Is How Digital Testing Can Drive Customer Experience Transformation

In the current digital scenario, Testing activities are playing more and more pivotal role across the globe. Whether it’s about winning, serving or retaining a customer, businesses have started emphasizing on quality than time to market. As a result, improving customer experience has now become one of the highest priorities for testers, followed by release-on-time and increasing test automation. Basically testing is no more an after-thought and new business scenarios are considering tests in order to accurately reflect real life production scenarios. In fact, I personally recommend to keep this as a top test planning challenge.

Unfortunately, test managers lack visibility into test readiness. Let me explain this in simpler words, it means that they lack confidence that tests reflect real-life business scenarios. Due to which they test more and delay in terms of delivery. The availability to recreate or duplicate defects is still the pain point with regards to defect management.

Business and IT to Align Better

For the organization to become more agile, it is very important for business and IT to align better and collaborate. This compels most of the software testing companies to choose an end-to-end test automation solution that provides an always up-to-date mirror of production. By creating and maintaining cases based on real-life production data, things can work for better. In addition to this, business domain expertise is the key requirement for testers if they were to adopt agile and continuous delivery.

If you want to know what’s the crux of a business-model-driven testing model, it’s all about validating business process integrity rather than just functional features. To achieve this stage, companies require such business-oriented testing reports that are easily understood by business people. Machine learning and AI will make our testing decisions better and will increase speed and quality.

Transforming Customer Experience

With industries turning more and more digital and mobile, enhanced user experience and seamless transactions are being provided as a key to success. Testing a mobile app eliminates the cost of mobile app failure and poor user experiences. Apart from this, testing must be transformed into a continuous and efficient end-to-end quality engineering function. Cloud and SaaS are the enablers for the Digital Transformation allowing organizations to adapt and use their IT and software architecture almost instantaneously on an as-needed basis.

Remember,

Digital Transformation is not just about using new digital technologies to become better or faster, but also focusing on applying these technologies to transform customer experience and deliver customer value.

Nishtha Singh works as a Presales Manager with a software development company named TatvaSoft UK. She relishes writing about various technology trends, management and much more.