Best Practices For International SEO!

With advanced internet and globalised markets, the international business has a higher scope of getting customers worldwide like never before. The big question is HOW? That’s where the international Search Engine Optimization comes. It is highly important for a company to be visible on the internet. You should effectively set up your website so that search engines can easily identify and locate your business. The first factor to determine is the audience you are targeting i.e. the nationality, age and the language so that you can optimise your website accordingly. Here we bring you some tips and practices to efficiently design your international SEO strategies:

Design and Architecture of Website:

Ok, now that you have decided the countries and the languages you want to target! Now what? The structure of the website is crucial here and it is one of the most important factors in international SEO. The big idea here is that the visitors and the existing users have to find all that they need in one place on your website. Coming to the technicality of the subject, there are three ways to separate the targeted country with the language specific content. 1. By using the sub-domains, for example (fr.internationlaseo.com).

1. By using the subfolders, for example (www.internationlaseo.com/fr1/).
2. By using country code top level domains, for example (www.internationalseo.fr).

The selection of any one of the above techniques entirely depends on your business objectives.

Sub-Domain:

A sub domain is generally considered as a completely different website. It might have a different scheme, content and/or design. The main advantage of sub domains is that you can provide the content required to the specific set of audience in their unique language. It is not recommended when you have a strong domain name, because from a SEO perspective that will result in a loss of the overall value of your primary strong www.Domain.

Subfolder:

It is entirely opposite to the sub-domains and is more advantageous if you have multilingual content. By using subfolders you can completely eliminate the risk of losing the full strength of the domain name. But it can be difficult to manage all the content in this method.

Country Code Top-Level Domains (ccTLDs):

Want to customize the experience for your local visitors? Try country code specific domains for your website. By using this domain you provide robust information regarding the country of origin to both your users and the leading SERP’s. But it requires significant investments to maintain completely different websites. You can also take assistance for affordable SEO in Auckland by consulting any reliable website company in Auckland for customising your business website architecture.

David Jacob is the brain behind these wonderful ideas. Started working in digital marketing industry some 5 years ago. I hope my writings would help new entrants in this competitive field. best of luck folks!