5 Amazing & Effective Tips While Designing a Logo

A logo not only represents the brand, but it also exhibits the identity and values of the company. No matter how easy it may sound, designing an excellent logo implies considering a host of essential factors.

Most people interpret that designing a logo is a simple process. However, the reality is that for creating an exceptional logo, one needs to apply creativity, smart thinking, and professional expertise. This is primarily because a logo has the capability to strengthen a brand’s image, bolster the company’s reputation, and attract clients. Listed below are a few essential tips to remember while designing a logo:

1. One should ensure that the typography of the logo should correspond with the tone of the brand. In other words, if it is a serious product, it should reflect a serious typeface. Likewise, a modern brand should exhibit a modern typography. For more tips in this domain, one may contact a reliable website designing company in Dubai, such as, Web Solution Centre, which possesses a line-up of experienced web professionals and designers.

1. While deciding the font for the logo, there are a few points to bear in mind. Firstly, it is best to avoid trendy fonts, as they may get outdated very soon. Again, there are a variety of fonts available, but one should stick to only one or two fonts. Multiple fonts often fail to create the right impression of the brand. Thirdly, it is advisable to avoid the use of gimmicky or extremely decorative fonts.
2. While it is not advisable to steal ideas from other logos, but one can always draw inspiration or try to understand the way the designer has approached a specific design. One can adopt the best practices or strategies, and incorporate the corresponding elements which perfectly match with the requirements.

4. If there is an existing design, one can enhance the typeface by adding creative elements to it, such as, modifying the aspect ratio, changing the line height of the design, adding a curve, experimenting with letter spacing & positioning characters, merging the letter forms, and many more. For more creative concepts and unique ideas, one may avail the services of a reliable website designing company Dubai.

5. Last but not the least, one should never try to replicate a typeface which has already been used in an iconic logo. For new ideas on logo designing, one may contact an expert website designing company in Dubai.

One should always remember that a poorly designed logo can not only be detrimental to a company’s reputation, but it can also lead to loss of existing and potential customers.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.