Why is Video Animation So Famous for Business?

Online presence is everything for businesses relying on digital marketing for publicity. Without a strong online identity, a company's ability to reach out to potential consumers is largely diminished. Video animation is one of the most widely used digital media tools that businesses exploit for its effectiveness in communicating messages to audiences in the manner that they prefer most. With the internet being the world's largest knowledge and information base, online platforms serve as go-to places where people get to know about things that are relevant to them. Smart businesses tap into these channels and, therefore, are able to push their products and services in the right direction.

Animation has always been used in TV programs and films, but it is also making its mark as a marketing medium as more and more businesses use it in their website videos and many other forms of corporate communication. Why is video animation such a popular tool with businesses? Here are major reasons you too, should consider:

• They grab attention. 21st century consumers have short attention spans and as time goes, they are becoming more unwilling to sit through things they don't have to. When a web user and potential customer visits a website, you have an average of 10 to 30 seconds to grab their attention and communicate at least the gist of your message before he or she decides to stay for more or visit another site altogether. Video animation (or any other type of video content, for that matter) is one of the best means to grab hold of your consumers' fleeting attention. Make your video interesting, unique, and easy to consume, and you will have captured more than the viewers' attention as they grow even more curious about what value you can add to their life. Additionally, attention is a vital part of the classic marketing formula, along with interest, desire, and action.
• They can communicate your message quickly and in detail. With the small window of time that you have to grab people's attention, it is critical that you are able to say what you need to or tell your story quickly. A study by Forester Research states that a minute of video animation is worth at least 1.8 million words. • They keep audiences engaged and make lasting impressions on them. Animation gives you a chance to present your message in a simple, fun way, engaging your audiences and creating an impact that lasts well after they have seen your feature.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.