10 Reasons To Use Bulk Sms Software For Marketing

by Sid Kapoor
Posted: Oct 26, 2015

If you are planning to start a marketing campaign for your business then bullk SMS marketing should be an integral part of the plan. The reason for it is that there are several benefits of using SMS marketing and in the following sections we will be looking at those benefits in further detail.

Top Ten Reasons to Use SMS Marketing

High Open Rates: According to statistical analysis SMS messages generally have very high open rates of more than 90%.

This is far better than the open rates achieved by emails which stand at only about 20%. Thus if you want your marketing message to be read by highest number of prospective customers then SMS is the best option for the same.

Excellent Lead Time & Speed: There is almost zero lead time if you are using bulk SMS software for sending your marketing messages.

The other advantage of utilizing the software is that it can deliver your message to your audience within a few minutes.

Low Expenditure: Bulk SMS gateway works as a boon for small and medium scale businesses (SMBs) since the expenditure on sms marketing is far less in comparison to what you need to spend on TV commercials or newspaper ads.

Targeted Marketing: This type of marketing is normally permission based marketing where people receiving your messages have already agreed to receive such SMS messages from your end.

This means that SMS marketing is an ideal way of reaching your existing customer base.

Excellent Personalization: It is possible to personalize SMS messages as per demographics as well as earlier buying behavior. You can also create messages based on location where your targeted customers are situated.

Such personalization can be achieved without the need to bear any additional cost whereas in other forms of marketing this type of personalization can turn out to be very expensive.

Automated Responses: Bulk SMS software facilitates marketing automation since you can easily follow up on all the replies which are received for your marketing messages.

Such software makes it possible to develop customized messages which can be sent automatically depending upon actions taken by the subscriber.

This makes it possible to provide instant customer service even when someone is not present to manually check and reply to messages.

Flexible Platform: The other benefit of using

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Sid Kapoor

Member since: Aug 31, 2015
Published articles: 15

10 Reasons To Use Bulk Sms Software For Marketing

Top Ten Reasons to Use SMS Marketing

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