Latest Trends for SEO Companies in Mumbai and Worldwide

The digital marketing scene is changing with every passing year. For instance, Google has been making drastic changes in its algorithm to favor mobile-friendly websites. In order to deliver top-notch services, it has become important for marketers, PR agencies and search engine optimizers to keep up with the latest trends.

In this article, we will be mentioning 2015 trends that SEO companies in Mumbai

and all over the globe are following:

• Social engagement optimization has become quite popular. This trend is all about the optimization of websites on search engines with the help of social media. Google has been modifying its algorithm to fetch more original content from the data uploaded on it every day. Social media is one of the important factors that have been contributing to make the content original. Modifications have been made by Google to cater to the increase in social media optimization.
• The second important trend that many SEO companies have been following in 2015 is brand mentions. When an internet user reads about a particular brand and tries to search about it by entering the name of the brand in the search engine, that brand gets optimized by implied link building. Implied link building is when a link is optimized by referral. Trend setting on social media platforms are helping SEO experts build implied links and improve their client’s search engine rankings through brand mentions.
• Mobile-friendly SEO continues to trend in 2015. It has become necessary for business organizations to include mobile search SEO strategies due to the growth in mobile research and mobile e-commerce. Optimization of the website for mobile-friendly SEO has become necessary because a site will be penalized by Google if it doesn’t offer user-friendly mobile services.
• SEO experts have also been using conversational keyword phrases. In 2013, Google’s hummingbird update brought various changes and improvements in the way search algorithms understood ‘conversational’ phrases-questions that users enter in their search query. Through this update, search engines have started understanding the whole phrase rather than particular words.
• Content continues to be an important trend for SEO companies in 2015. Focus is being given on uploading content that is engaging and relevant to the audience and keywords. The latest search engine algorithm by Google focuses more on content and less on keyword saturation. Due to this, it has become necessary to deliver quality content for SEO purpose. Custom content using relevant keywords and synonym is the need of the hour.

Visual-based SEO has also become a trend with experts making use of high-quality visual media such as images, graphics and videos to catch the attention of potential and existing customers to a certain brand. They are combining visual media with quality content. Even a website designing company in Mumbai needs to make sure that there is a balance between images and content. If there are too many images and no good content, the impact will be lost.

I am working for best digital marketing company in Mumbai. Digitally Viral provides complete online marketing solution for small & large business.