What Indian Shoppers Want Online

India is positioned to become the next China when we talk of E-Commerce. If we study the demographics of India, huge population which otherwise has been a source of most of the probems in the country has a rainbow on the other side. India has a rapidly growing internet and mobile infrastructure and more than 1.3 billion comprise mostly of people under 30. The bureaucracy is being reformed by the government. Government of India is making it easier for foreign companies to do business within India. Amazon, Alibaba, eBay, and many venture capital firms, Helios, Sequoia, Softbank are actively pursuing Indian start-ups and developing infrastructure for online retail, food and consumer services such as bus and taxi bookings. This is in addition to travel and hotel domain.

Buoyed by the rise of India’s internet access growing by 5 million users each month, companies are investing now due to the rise. Half a billion Indians are expected by analysts to be online by the end of 2018. Right now, India's e-commerce market is valued at approximately $20 billion; that number is projected to rise to $300 billion by the year 2030, when online commerce will comprise 2.5 percent of the country's economy.

Indian consumers already

buying online, especially those outside major cities who want the latest items now. A recent survey cited in the Hindustan found that rural and small-town shoppers with mobile internet are no longer willing to wait for new products to debut in Delhi or Mumba stores and eventually reach their local shops; they actively seek out fashions and other goods as soon as they are available online.

Online shoppers in India are above the global average in several categories, according to AT Kearney's 2015 Global Retail E-Commerce Index. Among survey respondents who bought online within the past three months, 84 percent bought clothing, 79 percent purchased electronics, 79 percent bought tickets, and 82 percent purchased services. Other e-commerce categories in which Indians outperform the global average are home appliances, home furnishings, beauty, groceries, home goods, toys and children's items.

While India's in-country online marketplace grows, shoppers browse internationally as well. The Paypers' 2015 Cross-Border E-Commerce Report on India shows that 66 percent of Indian cross-border shoppers have made purchases from U.S. merchants. Roughly 24 percent have bought items from UK e-retailers, and 33 percent have purchased from China, including Hong Kong.

Reserve Bank of India has thrown open the door for online sales of luxury and expensive items by increasing the online transaction limit from $3,000 to $10,000. The Paypers report found that Indian consumers have the world's highest level of confidence in the fraud-prevention skill of their banks.

The prospect of rapid growth, improved payment methods, and a tradition of strong fraud protection make India an attractive market for offshore e-commerce merchants. As more Indian consumers adopt the online shopping habit, merchants who have the most experience and the ability to adapt to changes in the market will have the best chance to build and keep relationships with them. Studying the market, offering the payment options shoppers want, and working with a skilled and adaptable PSP can help merchants anywhere earn a piece of India's growing e-commerce market.

http://www.e-tailers.in/

Pankaj Thakur is a freelance blog writer who love to write blogs in different areas.