Different Types of E-Commerce Shoppers and Their Role in Design Aspect

By studying the habits of the people when they visit an online shopping site, five main types of E-commerce shoppers are identified. According to A href=http://www.eperiumindia.com/ecommerce consultants, for an ecommerce site to perform well, designers should plan and design the site on the basis of the nature of the shoppers who visit the site. This helps in improving overall site usability and at the same time it supports the needs of different users or shoppers.

According to the latest ecommerce news, the ecommerce shoppers identified by ecommerce specialists are:

Product focused shoppers: These users visit a particular website with a specific product in mind. They know exactly what they want. Either they need a product which they have used earlier or they need a replacement for something they already have. Product focused shoppers are goal oriented. They have already done previous research and are visiting your site only with the intention of picking that product and not browsing the site. A quick look at the name of the product and the image confirms that the product is the correct one and they will purchase it.

Key elements in design aspect

• Clear identification of each product
• An effective search that makes it easy to choose the right item from the search-results list quickly
• Easy access to previously ordered items so that reordering is simple and quick
• A streamlined checkout so that shoppers get out of the site as quickly as possible

Browsers shoppers: Browsers shoppers are shoppers who visit their favourite sites or any new shopping sites leisurely. They browse the sites for a long time to check out new product launches, latest trends, to get ideas of new products for future purchases or to prepare themselves for the next purchase and so on. They also visit websites just to kill time. According to ecommerce consultants, the browser shoppers visit your site as entertainment and inspiration. These browsers can be converted into buyers with a well-laid out design. Hybris implementation in ecommerce sites help in proper functioning of the business.

Key elements in design aspect

• Make easy for regular customers who visit your site to see the latest additions
• Make an easy access to New Arrivals
• Studying their behaviour, you can also recommend them products of their choice in the site
• Such repeated browser shoppers should know about discounts, new launches through email marketing or social media

Researchers Shoppers: The third kind of shoppers in enterprise ecommerce is the Researchers. They are goal driven. They might purchase a product but not necessarily immediately. It can be done today, tomorrow, next month, or in six months. They visit your website to gather information about products and prices. They search for the right price, right product or the right combination of features as these are the well-educated class of shoppers. Researchers may visit multiple sites to gather information before making a final purchasing decision.

Key elements in design aspect

• Easy product comparison is needed
• Detailed product descriptions
• Descriptions should be written in easy-to-understand language
• User reviews should be provided
• Easy-to-edit shopping carts should be provided

Bargain Hunters Shoppers: These type of shoppers look for the best deals and discounts possible. They survey multiple sites for the same product and buy it from the site which offers the product at the lowest price. Or else, they wait for the period when heavy discounts are given.

Key elements in design aspect

• Displaying sale items
• Providing a clear section for discounted items
• Listing products’original prices along with the discounted prices
• Allowing easy redemption of coupons or applying discounts automatically when purchases are done

One-Time Shoppers: One-time shoppers may be any of the above four type of shoppers: product focused, browsers, researchers and bargain hunters. These type of shoppers usually include gift-card buyers, gift-card recipients, or gift buyers. Such type of shoppers might visit your site just once to buy a single product they are interested in. They will visit your site for a one-time need.

Key elements in design aspect

• Complete product descriptions
• Clear site navigation to see the products of interest
• Checkout without registration

Sonal is an a href=http://www.eperiumindia.com/ecommerce specialist, helps ecommerce websites in software development, content management and shoring services.