Happy couples need jewels to be happy

Philadelphia has a rich historical tradition in the craft of jewelry making, and Philadelphia's Jeweler's Row is the oldest of its' kind in the United States of America, second only to New York City's in size. The history of jewelry making in Philadelphia dates back to 1799, when the first craftsmen began business on the outskirts of the old city of Philadelphia. When the elite come looking for an exquisite wedding ring or even a loose stone with which to create their own dream wedding ring, they often head straight to this so-called diamond district, now located not on the outskirts, but deep in the heart of Philadelphia. Many of the city's fine craftsmen learned the trade from their parents and grandparents, some of these family run establishments go back five or more generations. One of these is Golden Nugget Jewelers, located at 800 Chestnut St in the heart of the diamond district. Opened in 1987, Golden Nugget Jewelers offers both set rings and loose diamonds, an increasingly rare find in modern chain-style jewelry stores.

The personal touch and fine attention to detail that comes with a hands-on experience with a trained jeweler or appraiser have yet to be matched, even among modern customers who claim to value convenience over all else. One of the values of having a professional on hand to answer any and all questions a young couple might have is the knowledge that only comes with years of experience with gems and precious metals. Many national chain stores are beginning to offer limited online service and some custom design of fine jewelry and wedding rings philadelphia but 61% of customers surveyed still prefer to make major purchases (defined as a purchase of 300.00 or more at any given time) in person.

Modern millennial age consumers expect unique designs that suit their individual personalities, and Philadelphia boasts a robust young consumer base. Recent trends in the ever changing engagement ring industry have included a return to soft, flowery, art-deco style designs, unusual colored stones and the more frequent use of rose gold, but not all stones and metals are appropriate for every day use and a customer may be unaware of their particular needs. A trained jeweler can make all the difference between a damaged, dull wedding ring that disappoints-or worse, one that needs constant, expensive repairs-in a decade and one that lasts long enough to pass down to a happy couple's grandchildren.