Will 2015 Christmas shopping season has an impact on eCommerce sales

The 2015 Christmas Season is around the corner and it is apart from being a season of joy, thanksgiving and love, is the time of the year that will witness a peak period for eCommerce sales and preparation for your online sales must start right now.

Offering attractive festive designs to shipping logistics, the more you equip yourself for the Christmas, the more your sales will be. With more consumers are expected to spend more online this Christmas compared earlier years, it is a good opportunity for eCommerce merchants to utilize the occasion. The impact of Christmas shopping season on your online sales greatly relies on your ability to make the following changes to your eCommerce site to attract more crowds to your shop.

Include a festive design

It is a fact that consumers expect a holiday theme on your site and hence, it is a good way to express that you are well prepared for Christmas shopping season. Even if, you are unable to adorn yourself with snowflakes, candy canes, and Santa Claus, a few tasteful touches can make all the difference. Also, you can think about adding a countdown calendar, as it's an easy method to remind people the urgency to do shopping.

Get your logistics right

No matter how efficient your site is, unless your online store is not ready for Christmas season, you will have to face a tough time. So, verify your stock levels, review shipping deadlines, devise your return policies, and also think about offering gift coupons. Ensure that all your policies are accessible on your site so there is no room for any confusion among shoppers.

Focus on the user experience

Before the holidays begin, you need to address any problems users may experience on your website. So, try to remove any unwanted logins, make contact details and shipping/return policies accessible easily by customers. Consider updating your payment gateway system with a more secure version to offer a safe checkout process.

Easy navigation

Your website must be easy to navigate. This facilitates your visitors to find what they are searching for in a quick manner without any hassle. Also, ensure that all your products are aptly categorized and highlight your special offers.

SEO for the holiday season

It is a fact the visitors who browse a site use different keywords than visitors who intend to buy, so modify your site for buyers with call-to-action phrases and action verbs like "buy handmade candles", "homemade bread" etc. In addition, you need to write your content that fits aptly with the Christmas season to help enhance seasonal search result ranking. This SEO strategy will help people think how your product will fit in with the Christmas season purchases, enticing them to purchase.

Offer customers something extra

Nothing can make shoppers happier than a good deal. So, you can consider free holiday shipping, gift wrapping items bought and including holiday cards are less costly ways to offer your customers something special for this Christmas. With such promotional activities, you can make a good harvest during this Christmas and make a memorable one for your customers as well.

Sathish, a research scholar in web development and professional in Seo Tool.