Importance of Mobile - Optimized Site for the Business

Today, we are living in an era where mobile devices took PC/Desktop its place. Many computer games, applications, and even a lot of websites can be now accessible on mobile phone. Sites that are accessible to mobile phones are called mobile website.

http://bizcravemarketing.com/services/mobile/">Mobile websites are designed for the small screens of mobile phones. Queries to a Web site include the type of a browser being used, and when a request from a mobile browser is made, the site redirects it to its mobile counterpart (if there is one) for a more streamlined surfing experience.

A lot of business companies have their own sites but failed to optimized it to be user-friendly accessible to mobile phone, so if the customer use their mobile phone to access business website to buy some stuff, and it looks crappy to their phone, customer might lose their appetite to visit the site. Therefore, the business might also lose their customer.

Creating a mobile friendly websites is the best way business can develop and build their mobile presence, thereby strengthening the chances of success with business venture. Here are some reasons why business should have a mobile website:

Reaching more Smartphone Users – More and more mobile users are now going in for Smartphone and other mobile devices. Mobile phones are no longer used only for keeping in touch with people, they are now emerging as a viable means of doing business, letting customers know about new products updates, helping them out with chats in real time and encouraging them to share information about business on their social networks, all of this, while on the go. Regular websites do not render properly on mobile devices hence, do not end up giving a good overall user experience to mobile visitors. Creating a mobile websites helps business to reach and satisfy a lot more visitors, thereby increasing the chances of converting them into customers.

Promoting Business – Business can include all details regarding business on your website, giving your visitors easy access to business’ office or shop address, contact numbers, directions, maps and so on. These details enable them to contact you with ease, without having to wait to get more details or to find a place that gives them access to the internet.

Enhanced Google Ranking - Google ranks mobile websites slightly differently, in the sense that it sometimes does tend to give more priority to websites that is considers as mobile friendly. Though that does not imply that it gives equal priority to all websites, it does not rank those websites better than renders better on mobile devices. This means that the business’ mobile website has a good chance of being displayed earlier and more often in Google’s search engine results if it loads faster, looks better resolution-wise and is also easier to navigate on the user’s mobile device.

Therefore, in conclusion, considering all of the above-mentioned points, it does benefit companies to create a mobile version of their Website in order to further promote their business. Today, it is very affordable to develop a mobile-friendly Website. In fact, most web designer works with a responsive site design, so that it can easily fit in with the present mobile trend. Hence, it would be advisable for to you invest just that little extra time and money to develop a mobile Website for your business.

Hazel Buado is a freelance writer, editor and ghost writer.She has three years experience in writing. Her topics of interest and expertise are Seo, Mobile Website, and Modern Technologies.