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Ten Ways to Attract Visitors to Your Exhibition Stand

Author: Sameer Tendulkar
by Sameer Tendulkar
Posted: Dec 14, 2015

Businesses are established for the reason that they provide money, name and an opportunity to get in touch with the world. However, it is important that the business is marketed in the right way so that it is able to receive a wide reach, a good amount of exposure and people may be able to taste success by way of effective marketing. This is especially true in a city like Dubai where the competition is sky high and players have to be constantly on their toes to be able to sustain the competition. One extremely effective method to surpass the competition is to participate in exhibitions and create stands with the help of exhibition stand builders Dubai that also serve as crowd pullers. There are 10 major ways in which the stands can be built to attract more visitors:

  • Unique design: It is important that the design is developed in a concept driven manner, when a unique concept is used for the design it is bound to attract visitors.

  • Highlight a product: It may be ensured that a specialized product is used as a highlight for the design. This not only helps in enhancing the design but also make sure that the products are marketed effectively.

  • Use the right colours: It is scientifically proven that certain colours have an impact on the minds of buyers and these colours serve as client magnets, which is why it is important to use the right colours in the design of the exhibition stand design Dubai.

  • Lighting: The use of lighting also plays a major role in pulling crowds because a stand that is well lit and has exclusive lighting designs attracts more visitors than designs that are not very well lit.

  • Eye Level: It is also important to maintain eye level while displaying products, because when visitors walk through the aisles, the first things that they notice in the design of a stand are generally those that are kept at an eye level.

  • De-cluttered: It must be ensured that the design looks clean and de-cluttered, a cluttered design may simply drive away people and it may completely minus out the effects of good design.

  • Signage: The design of the signage should be particularly take care of as there are chances that a lot of people get pulled to the stand by the name of the brand.

  • Zoning: If the stand is large enough, it must be ensured that the zoning for the stand is clearly cut out so that the movement of the visitors does not create traffic and blockage points in the stand, which may keep other visitors from coming in.

  • Mystery: The design of the stand should also be such that it creates a sense of mystery or curiosity in the minds of the visitors, such as blocking the opening with a designer partition and other similar ideas.

  • Materials: the selection of materials should be done wisely, because certain classy materials may influence visitors to approach the stand while others may repel them to do so.

When the right methods of design are used for the making of an exhibition stand, it is ensured that the prospect of the business is secured, which is why it makes sense to choose the most expert designers in the process of designing a stand.

If you are in need of the right designers for your exhibition stand in Dubai, make sure you parent with the EnderunsDesign.com.

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Author: Sameer Tendulkar

Sameer Tendulkar

Member since: Feb 22, 2015
Published articles: 502

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