4 App Marketing Tips for this Holiday Season

Christmas is here! And it’s merrier than ever before, especially for mobile marketers. Stats show that online sales go through the roof during holiday season. Ain’t it the perfect time to get new app users and grow your business?

Here are 4 smart app marketing tips to help you make the most of this holiday season.

1. Get in the Festive Spirit

Customers who drop in, during the holiday season, are not just looking to buy products/services but to engage in experiences. Decking up your app with holiday themed imagery and content will increase your chance of conversion. In contrast, don’t do anything special and they’ll not hesitate to switch to an alternative app that has the look and feel of the upcoming festivities. There are many online app makers out there which feature built-in CMS to let you make unlimited updates to your app, quick and easy.

2. It’s Time for Gifts and Giveaways

Okay! This one is quite obvious. It’s the season of receiving gifts and giving them. Businesses are intimidated by the idea of having to shell out something extra out of their budget. But it’s not as much about investing as it is about the willingness to do something extra for your customers. Doing Small things can make a Big difference to your brand perception. How about this? Gift wrap their orders, send a personalised thank you mail, or just offer discount coupons to inspire loyalty from existing customers and bring in new users via word of mouth.

3. Spread the Word on Social

Leverage your social media platforms, all often, to let the users know that you are offering amazing products and services at discounted prices. Social is the best organic medium to get the word out on the great deals you are offering in the holiday season. If your paid ads aren’t performing that well, social can make up for the loss and earn you the revenue.

4. Send Scheduled Push Notifications

Choose a mobile app builder that lets you send push notifications scheduled for any time zone for any part of the world. No single marketing tool is as effective in engaging users as targeted push notifications. The second best tool, a close relative of push, is in-app messaging. Whether you are sending push messages or in-app messages, it’s important to use holiday-themed copy and imagery in your message.

And lastly, when you’ve finally gained traction with those perfectly timed holiday offers, now it’s time to keep the momentum with post-holiday sales and promotions. Appy Holidays!

I am a mobile enthusiast, passionate about helping individuals and businesses in building, marketing and monetising mobile apps. Having an extensive 10+ years’ experience across multiple verticals.