5 ASO Tricks to Rank Higher on the App Store

Congrats! You’ve finally built and published your app on the app store. The next step is to let your target audience know that you’ve arrived. Of course, you are running paid campaigns to get the word out. But that won’t suffice. You have to have a smart App Store Optimisation (ASO) strategy in place to get some eyeballs for your app. ASO is to the app store as SEO is to the web. Here are 5 ASO tricks to rank higher on the app store.

1. Writing App Title and App Description

According to a research conducted by Kissmetrics, app titles with a keyword can rank 10.3% higher than without one. But it’s not just about the keywords. Unless you come up with a unique name, the chances of your app getting noticed on the store are at best, nil. So better put your creative glasses on. App Description plays a crucial role in convincing the users that your app is worth a try. Writing an app description is rather simple, but only a few people get it right! They focus too much on elucidating the features and functionality of the app when they should really be focusing on what problem does it solve for the users.

2. Creating App Icons and Screenshots

People often judge a book by its cover. It works, more or less, the same way on the app store. Knowingly or unknowingly, users are judging your app by its icon and screenshots. Here’s the caveat – All you have to set the first impression, are a few seconds. So better be creative or your app will be doomed to get lost in the crowd on the store.

3. Localise Your App

Studies show that localised apps rank higher on the app store than non-localised ones. Localised apps are more search-friendly and indexed by leading search engines for increased discoverability. It might sound like a daunting task, but considering that doing so can get you higher rank on the app store, it’s well worth a shot! Choose an online app builder that lets you create your iOS or Android app in multiple languages.

4. Deploy Long Tail Search Keywords

People think in phrases. Still, the businesses focus too much on single keywords. Queries are made with long tail search keywords and if your description and metatags do not include them, you might be missing out on potential downloads. The best thing about long tail search keywords is that they can be indexed in more than one ways, increasing your chances of getting high ranks on the app store.

5. Get Your App Featured on Review Sites

You can say as many good things about your app as you want to but for the users, it’s the expert reviews that really holds some weight. Submitting your app to the review sites is a smart and cost-effective way to gain online presence, build credibility among targeted audience and get the organic reach.

Lastly, getting high rankings on the app store is not a one-time gig. To get there and stay there, you have to be persistent in your ASO effort. Choosing the right mobile app maker can go a long way in helping you achieve your app goals!

I am a mobile enthusiast, passionate about helping individuals and businesses in building, marketing and monetising mobile apps. Having an extensive 10+ years’ experience across multiple verticals.